After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics? In this webinar, Tom Standage, Deputy Editor of The Economist, offers an hour-long predictive look to the year ahead, drawn from “The World...
74% of CMOs think #dataethics will be more important to their role in the next 5 years, with data collection & privacy issues rising up the agenda in light of Covid. Get your copy of the world’s 1st data ethics guide for brands:...
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic...
More than half of major multinationals say they are no longer deferring campaigns Investment still down on plans across Q1-Q3 with digital the only riser Major...
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry Facebook, YouTube and Twitter, in collaboration with marketers and agencies through...
A new study by the WFA, in partnership with research agency 2CV and 28 national advertiser associations around the world has highlighted the need to look beyond the cult of the CMO as the person with ultimate wisdom in all the complex areas...
