Bea Ballesca-Martinez Marketing Manager Century Pacific Food, Inc. A Journey of Purpose: New PANA Board Member Shares Insights and Aspirations Being welcomed as a member of the PANA Board is more than just a professional milestone; it’s a personal affirmation of a...
At the recent PANATA Brand Effectiveness Awards, Denise Barrameda of McDonald’s Philippines took center stage as she was named Rookie Brand Builder of the Year. In an unforgettable moment, her name was called, marking a significant milestone in her budding career....
Mike Sena’s journey from a passionate marketing enthusiast to the First Vice President for Marketing and Communications at Cebuana Lhuillier is a testament to unwavering dedication and relentless pursuit of excellence. His innovative ideas, collaborative team...
“BY STAYING TRUE TO THE PRINCIPLE OF PUTTING THE CONSUMER FIRST, WE CAN CONTINUE BUILDING STRONG BRANDS, AND CREATE VALUE FOR ALL OUR STAKEHOLDERS” President of Coca-Cola Philippines and VP Franchise Operations East (PH, VN, KH) at Coca-Cola Far East Ltd. This is...
Effective leadership is a critical factor for organizational success in the 21st century that cannot be overemphasized. PHILUSA Corporation, a 100% Filipino company that has been around for more than six decades, is a testimony to this. The company competes in...
Last December 8, Mariel Chavez was awarded Brand Builder of the Year in the annual PANAta Awards, the hallmark PANA celebration for the country’s most effective and creative brand campaigns. Mariel is currently a Brand Director at P&G and has handled challenger...
