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Thank you for your continued support and membership in the Philippine Association of National Advertisers (PANA).

We are pleased to share that PANA has strengthened advertisersโ€™ representation within the Ad Standards Council (ASC) and is now taking an important step forward by pursuing PCNC accreditation for the PANA Foundation (PANAF). This will enable PANAF to become a BIR-accredited donee, allowing donations from member companies to be tax-deductible and VAT-exempt.

All required documentation has been completed, and we kindly request your continued support as we seek ratification of the updated Articles of Incorporation and By-Laws of the PANA Foundation.

Thank you once again for your trust and partnership.

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PANA Foundation Partners with DMAP for 2024 Twin Events and Educational Initiatives

The Philippine Association of National Advertisers (PANA) Foundation has recently partnered with the Digital Marketing Association of the Philippines (DMAP) for its highly anticipated 2024 Twin Eventsโ€”the Youth Creativity Festival (YCF) and PANAnaw Brand Communications Student Competition and the PANAF Educational RoadTRIP 2024. The Twin events are set to take place on November 22, 2024, at The Elements , Centris, Quezon City.

ย These initiatives are the PANA Foundationโ€™s flagship projects, designed to provide leadership, guidance, and support to both learners and educators who aspire to join the advertising and marketing industry. The Foundation is committed to promoting effective, truthful, and responsible marketing communications through self-regulation and values formation, aiming to elevate local practices to global standards.

ย The partnership with DMAP is expected to enhance the impact of these events, bringing together industry experts and budding talents for a day of creativity, learning, and competition.

In the signing ceremony were (from left): Wendell Labre, PANAnaw Co-Chair; Maye Yao Co Say, YCF Co-Chair; Blen Fernando, Chairman of the PANA Foundation; Manny Gonzales, President of DMAP; and Alan Fontanilla, DMAP Trustee and ConCom Chair, as well as PANAF Board Trustee. Not in the photo are Aji Santiago, PANAnaw Co-Chair, and Chuck Janolino, YCF Co-Chair.

 

METROBANK FOUNDATIONย  X PANAFย  STRATEGIC COMMUNICATIONS CHALLENGE

๐˜พ๐™ค๐™ฃ๐™œ๐™ง๐™–๐™ฉ๐™ช๐™ก๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™จ ๐™ฉ๐™ค ๐™ฉ๐™๐™š ๐™ฃ๐™š๐™ฌ ๐™—๐™ง๐™š๐™š๐™™ ๐™ค๐™› ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™š๐™ง๐™จ!

Metrobank Foundation, Inc. (MBFI) and Philippine Association of National Advertisers Foundation (PANAF Youth Creativity Festival) organized the 2024 MBFI-PANAF Strategic Communications Challenge to help train future marketers on responsible brand communications.
From eight participating schools, the student team from the University of the Philippines Visayas was awarded the Pinnacle Award of Excellence for making the best case presentation. Student representatives from San Beda University bagged the Award of Excellence for Metrobank Foundation Outstanding Filipinosโ€”Awards for Teachers while the students from the National University-Manila received the Award of Excellence for National Teachers’ Month.
Shout out to the participating schools, namely, the Ateneo de Davao University, De La Salle-Benilde Antipolo, Polytechnic University of the Philippines (Official), University of Makati, University of the Philippines Tacloban (UP) Tacloban, for their research-based ideas and insights to MBFI’s programs to recognize and honor our teachers.
All participating teams received a cash prize amounting to PHP30,000. The teams who were recognized for the award of excellence got an additional PHP10,000 cash prize each while the champion team got PHP20,000 cash prize.
The best presentations were announced and recognized on April 30, 2024 at the Penthouse of the Manila Doctors Hospital in Ermita, Manila.
PANAF is the โ€œheartโ€ of the Philippine Association of National Advertisers (PANA) which promotes ethical practice and values among marketing and advertising students. Every year, PANAF conducts the PANAnaw Awards Competition, a Brand Communications Students’ Competition to help advance responsible brand building among our future marketers. MBFI-PANAF Strategic Communications Challenge was extended to schools that topped the 2023 PANAnaw Awards Competition.

RADYO CSR PARTNERS WITH PANA FOUNDATION FOR 2024 PROJECTS

RADYO CSR (RCSR) and PANA Foundation have recently collaborated with former agreeing to be PANAFโ€™s radio program partner.ย  Radyo CSR will provide live segment interviews, special features and other promotions to support the Foundationโ€™s projects slated for the year. RCSR airs its segments every Saturday from 8:00-9:00 am on DZXL 558AM and also on Radyo CSRโ€™s Facebook page and other social media platforms.

PANA Foundation has outlined its student-centric activities for the upcoming period, including the Youth Creativity Festival, School RoadTRIP, and the PANAnaw Brand Communications Competition.

The agreement was sealed with a MOA signing between PANAF Chairperson Blen Fernando and Max Ventura of Maximus Prime Consultancy & Management Services OPC, the producer of Radyo CSR. The event was witnessed by PANA Foundation trustees Drew Ahorro (Kolin Phils.), Atty. Eric Joven (Beauty Profile Corporation), Alan Fontanilla (Packworks), and Wendell Labre (Bayad Center). This partnership promises to be mutually beneficial, enhancing the reach and impact of both organizationsโ€™ initiatives.