WFA News Archives
How advertising lost sight of creativity and what to do about it
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking...
Webinar: The Economist Presents The World in 2021
After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?
In this webinar, Tom Standage,...
1st Data Ethics Guide for Brands
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing...
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns ...
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for...
Emphasis of CMO role must be on effectively leading multi-faceted teams
Putting an end to racially-loaded terms in marketing
WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
CMO lockdown learnings: how marketing can boost your brand
Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown
“Around the world, we have supported...
Why marketers must embrace ethical data use
Major Multinationals Keep Global Ad Budgets In Lockdown, WFA Covid-19 Response Tracker
WFA’s Diversity & Inclusion Hub
In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their...
Shaping The Marketer of the Future – An APAC perspective
Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila
This project boasts qualitative interviews with some of the world’s leading...
Programmatic supply-chain transparency Session
June 10, 2020 (Wednesday) 04:00 PM in Singapore | Manila
Programmatic transparency is back in the spotlight once again following ISBA...
DSA Task Force June 10, 2020, (Wednesday), 09:00 PM in Singapore | Manila
At the end of February 2020, the European Commission launched its digital strategy and announced that a legislative proposal known...