WFA News Archives
How advertising lost sight of creativity and what to do about it
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking...
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Webinar: The Economist Presents The World in 2021
After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?
In this webinar, Tom Standage,...
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1st Data Ethics Guide for Brands
74% of CMOs think #dataethics will be more important to their role in the next 5 years, with data...
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WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing...
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Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns ...
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WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for...
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Emphasis of CMO role must be on effectively leading multi-faceted teams
A new study by the WFA, in partnership with research agency 2CV and 28 national advertiser associations around the world has...
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Putting an end to racially-loaded terms in marketing
WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
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CMO lockdown learnings: how marketing can boost your brand
Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown
“Around the world, we have supported...
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Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise...
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Major Multinationals Keep Global Ad Budgets In Lockdown, WFA Covid-19 Response Tracker
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according...
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WFA’s Diversity & Inclusion Hub
In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their...
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Shaping The Marketer of the Future – An APAC perspective
Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila
This project boasts qualitative interviews with some of the world’s leading...
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Programmatic supply-chain transparency Session
June 10, 2020 (Wednesday) 04:00 PM in Singapore | Manila
Programmatic transparency is back in the spotlight once again following ISBA...
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DSA Task Force June 10, 2020, (Wednesday), 09:00 PM in Singapore | Manila
At the end of February 2020, the European Commission launched its digital strategy and announced that a legislative proposal known...
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- How advertising lost sight of creativity and what to do about it January 25, 2021
- IS THERE ANYTHING YOU WANT TO TALK ABOUT? January 25, 2021
- Webinar: The Economist Presents The World in 2021 January 14, 2021
- GMA maps out 3-year expansion program January 8, 2021
