WFA News Archives
WFA launches guide to diversity and representation through the creative funnel
WFA has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative...
Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
In this webinar, Kantar shares insight...
Global Marketer Week 2021
Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can...
The Evolution of Digital Standards
The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations – a key way...
SPOTLIGHT: Sustainability Around the World
Guest speaker Christoph Dölitzsch from Latana shares with WFA on how people’s views of sustainability differ around the world....
Webinar: In search of the unicorn marketer
Here is WFA’s largest global study, focusing on the ‘marketer of the future’.
This project boasts qual interviews with some of...
How advertising lost sight of creativity and what to do about it
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking...
Webinar: The Economist Presents The World in 2021
After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?
In this webinar, Tom Standage,...
1st Data Ethics Guide for Brands
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing...
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns ...
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for...
Emphasis of CMO role must be on effectively leading multi-faceted teams
Putting an end to racially-loaded terms in marketing
WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
CMO lockdown learnings: how marketing can boost your brand
Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown
“Around the world, we have supported...