WFA News Archives

Why marketers must embrace ethical data use

To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise...
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Major Multinationals Keep Global Ad Budgets In Lockdown, WFA Covid-19 Response Tracker

Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according...
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WFA’s Diversity & Inclusion Hub

In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their...
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Shaping The Marketer of the Future – An APAC perspective

Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila This project boasts qualitative interviews with some of the world’s leading...
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Programmatic supply-chain transparency Session

June 10, 2020 (Wednesday) 04:00 PM in Singapore | Manila Programmatic transparency is back in the spotlight once again following ISBA...
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DSA Task Force June 10, 2020, (Wednesday), 09:00 PM in Singapore | Manila

At the end of February 2020, the European Commission launched its digital strategy and announced that a legislative proposal known...
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Contagious / Advice for the Next Decade: Livestream session: In partnership with the World Federation of Advertisers (WFA)

Most companies’ 2020 vision statements turned into pumpkins on New Year’s Day. So what’s next? While our thoughts are currently...
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Webinar + : Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

Join this interactive panel and clinic to hear how experts are expecting Covid-19 to impact global agency remuneration models, and...
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WFA calls for more consistency in GDPR implementation

WFA advocates for a consistent approach to enforcement and cookie guidance The EU has invited stakeholders to provide comment on the...
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Ad industry takes on Covid-19

  Industry and governments unite to support the advertising and media sectors  As part of wider efforts to offset...
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Covid-19 delays data protection laws around the world

   Advertisers criticised for their approach to Covid-19 keyword blocking  According to Newsworks, an increasing number of marketers are pulling back...
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Strategic Partners

WFA asked industry experts from four of its strategic partners  to identify the trends that will shape the marketing...
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Association Newsletter: June 2019

Data ethics was hot on the agenda at the recent #AAIToolkit seminar for advertisers organised by the Association of...
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China launches consultation on new restrictions on targeted advertising

On 28 May, the Cyberspace Administration of China (CAC), the country’s primary data protection authority, launched a...
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