WFA News Archives

WFA and platforms make major progress to address harmful content

Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for   the first global brand safety and sustainability framework for...
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Emphasis of CMO role must be on effectively leading multi-faceted teams

    A new study by the WFA, in partnership with research agency 2CV and 28 national advertiser associations around the world has...
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Putting an end to racially-loaded terms in marketing

WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
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CMO lockdown learnings: how marketing can boost your brand

Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown “Around the world, we have supported...
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Why marketers must embrace ethical data use

To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise...
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Major Multinationals Keep Global Ad Budgets In Lockdown, WFA Covid-19 Response Tracker

Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according...
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WFA’s Diversity & Inclusion Hub

In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their...
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Shaping The Marketer of the Future – An APAC perspective

Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila This project boasts qualitative interviews with some of the world’s leading...
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Programmatic supply-chain transparency Session

June 10, 2020 (Wednesday) 04:00 PM in Singapore | Manila Programmatic transparency is back in the spotlight once again following ISBA...
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DSA Task Force June 10, 2020, (Wednesday), 09:00 PM in Singapore | Manila

At the end of February 2020, the European Commission launched its digital strategy and announced that a legislative proposal known...
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Contagious / Advice for the Next Decade: Livestream session: In partnership with the World Federation of Advertisers (WFA)

Most companies’ 2020 vision statements turned into pumpkins on New Year’s Day. So what’s next? While our thoughts are currently...
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Webinar + : Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

Join this interactive panel and clinic to hear how experts are expecting Covid-19 to impact global agency remuneration models, and...
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WFA calls for more consistency in GDPR implementation

WFA advocates for a consistent approach to enforcement and cookie guidance The EU has invited stakeholders to provide comment on the...
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Ad industry takes on Covid-19

  Industry and governments unite to support the advertising and media sectors  As part of wider efforts to offset...
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