WFA News Archives

WFA launches guide to diversity and representation through the creative funnel

WFA has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative...
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Where do great ads thrive?

In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands? In this webinar, Kantar shares insight...
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Global Marketer Week 2021

Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can...
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The Evolution of Digital Standards

The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations – a key way...
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SPOTLIGHT: Sustainability Around the World

Guest speaker Christoph Dölitzsch from Latana shares with WFA on how people’s views of sustainability differ around the world....
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Webinar: In search of the unicorn marketer

Here is WFA’s largest global study, focusing on the ‘marketer of the future’. This project boasts qual interviews with some of...
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How advertising lost sight of creativity and what to do about it

  A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking...
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Webinar: The Economist Presents The World in 2021

  After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics? In this webinar, Tom Standage,...
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1st Data Ethics Guide for Brands

74% of CMOs think #dataethics will be more important to their role in the next 5 years, with data...
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WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing...
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Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker

More than half of major multinationals say they are no longer deferring campaigns               ...
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WFA and platforms make major progress to address harmful content

Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for   the first global brand safety and sustainability framework for...
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Emphasis of CMO role must be on effectively leading multi-faceted teams

    A new study by the WFA, in partnership with research agency 2CV and 28 national advertiser associations around the world has...
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Putting an end to racially-loaded terms in marketing

WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
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CMO lockdown learnings: how marketing can boost your brand

Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown “Around the world, we have supported...
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