WFA News Archives
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing...
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns ...
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for...
Emphasis of CMO role must be on effectively leading multi-faceted teams
Putting an end to racially-loaded terms in marketing
WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as 'whitelist'...
CMO lockdown learnings: how marketing can boost your brand
Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown
“Around the world, we have supported...
Why marketers must embrace ethical data use
Major Multinationals Keep Global Ad Budgets In Lockdown, WFA Covid-19 Response Tracker
WFA’s Diversity & Inclusion Hub
In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their...
Shaping The Marketer of the Future – An APAC perspective
Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila
This project boasts qualitative interviews with some of the world’s leading...
Programmatic supply-chain transparency Session
June 10, 2020 (Wednesday) 04:00 PM in Singapore | Manila
Programmatic transparency is back in the spotlight once again following ISBA...
DSA Task Force June 10, 2020, (Wednesday), 09:00 PM in Singapore | Manila
At the end of February 2020, the European Commission launched its digital strategy and announced that a legislative proposal known...
Contagious / Advice for the Next Decade: Livestream session: In partnership with the World Federation of Advertisers (WFA)
Most companies’ 2020 vision statements turned into pumpkins on New Year’s Day. So what’s next? While our thoughts are currently...
Webinar + : Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Join this interactive panel and clinic to hear how experts are expecting Covid-19 to impact global agency remuneration models, and...
WFA calls for more consistency in GDPR implementation
WFA advocates for a consistent approach to enforcement and cookie guidance
The EU has invited stakeholders to provide comment on the...