WFA News Archives
Walking the talk on climate change
Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral.
Climate change is...
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first,...
US ad industry sees significant growth in supplier diversity
A new report from @ANAmarketers has found that majority of their members
(69%) have a supplier diversity strategy in place for...
How are you helping marketing get on the sustainability journey?
WFA Global Marketer Week 2022 goes to Athens
Hopes for a return to in-person event with the pandemic under control
22 April 2021: The WFA has announced that the...
WFA names new global leadership team
Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for new two-year term
WFA launches guide to diversity and representation through the creative funnel
WFA has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative...
Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
In this webinar, Kantar shares insight...
Global Marketer Week 2021
Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can...
The Evolution of Digital Standards
The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations – a key way...
SPOTLIGHT: Sustainability Around the World
Guest speaker Christoph Dölitzsch from Latana shares with WFA on how people’s views of sustainability differ around the world....
Webinar: In search of the unicorn marketer
Here is WFA’s largest global study, focusing on the ‘marketer of the future’.
This project boasts qual interviews with some of...
How advertising lost sight of creativity and what to do about it
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking...
Webinar: The Economist Presents The World in 2021
After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?
In this webinar, Tom Standage,...