PANA Foundation
PANA Foundation is the “heart” of the Philippine Association of National Advertisers (PANA), fulfilling a specific mission to enrich the education, provide support and opportunities and reinforce ethical practice and values among the future industry practitioners particularly the marketing and advertising students.
the Foundation
ABOUT PANAF
The Philippine Association of National Advertisers (PANA) is the biggest and oldest non-stock, non-profit organization that unites the users of advertising belonging to every major industry in the country. As an influential force, PANA recognizes and fulfills its role and leadership in the advertising industry as a self-regulatory body that is committed to the promotion of “Responsible Brand Building.”
In 1986, PANA established its advocacy arm- the PANA Foundation (PANAF) – which aims to take on a proactive stance on national issues affecting consumers and the general public to promote a woke society aware of its rights and responsibilities.
In 2004, the Foundation was revitalized to be more responsive to the needs of the times and to make philanthropy a permanent part of its mission.
PANA Foundation Projects
PANAnaw, Brand Communications Students’ Competition
The country’s top marketing, advertising and communication students in the different colleges and universities nationwide are given the chance to conceptualize, design, and present a brand plan that incorporates the different communication theories learned from school into a strategic implementable marketing campaign. The competition is especially geared towards the professional advancement of young marketing students and serves as a battle arena for future marketing practitioners.
BCSC brings together some of the country’s best marketing leaders and gurus to inspire the minds and hearts of the young and self-motivated marketing students while challenging them to face up to the industry’s shifting needs and advancing standards. Each event attracts more than 1,000 students in attendance and dozens of schools as participants.
PANAF Youth Creativity Festival
The PANA Foundation’s Youth Creativity Festival is the initiative of then-PANAF Chair Charmaine Canillas. She pushed for the development of academics through supplemental hands-on training not just for students but for the faculty as well. Formerly named the PANAF IMC Youth Congress, this was developed with the dream of making a small step for youth development. The event has since become a sustainable program that features a multi-panel of relevant speakers from different creative disciplines.
Revealing precious knowledge and insights from their own success stories, these young creatives, entrepreneurs and leaders speak in a shared language with the young.
PANAF EDUCATIONAL ROADTRIP
This program consists of a series of in-person talks for college learners outside NCR, this event will cater to students who cannot come to Manila. Not to be marginalized in learning, volunteer practitioners and experts in the advertising industry will reach out to them in select venues and impart insights on the chosen topic. RoadTrip uses a combination of various formats of “learning” such as gaming, audio-video presentations, insights sharing, among others.
Board of Trustees
MAYE YAO CO SAY
Chairperson
Richwell Phils. Inc.
VICTOR JANOLINO
Vice Chairperson
Rebisco
RICKY SALVADOR
Secretary
Kopiko (Mayora)
CATHY SANTAMARIA
Treasurer
Bank of the Philippine Islands
BEA BALLESCA-MARTINEZ
Trustee
Century Pacific Food, Inc.
JOS ORTEGA
Trustee
Havas Ortega
ADI TIMBOL-HERNANDEZ
Trustee
McDonald’s Philippines
MARVIN TIU LIM
Trustee
Mega Prime Foods
BLEN FERNANDO
Trustee
Museum Foundation of the Philippines, Inc.
GIGI TIBI
Trustee
RadManila Communications, Inc.
JARED DE GUZMAN
Trustee
Watsons Philippines Inc.
PANA FOUNDATION PARTNERS
Contact Us
Connect with PANAF
panaf@pana.com.ph
www.facebook.com/PANAFYouthCreativityFestival