PANA Foundation

the Foundation

ABOUT PANAF

The Philippine Association of National Advertisers (PANA) is the biggest and oldest non-stock, non-profit organization that unites the users of advertising belonging to every major industry in the country. As an influential force, PANA recognizes and fulfills its role and leadership in the advertising industry as a self-regulatory body that is committed to the promotion of “Responsible Brand Building.”

In 1980, PANA established its advocacy arm- the PANA Foundation (PANAF) – which aims to take on a proactive stance on national issues affecting consumers and the general public to promote a woke society aware of its rights and responsibilities. 

In 2004, the Foundation was revitalized to be more responsive to the needs of the times and to make philanthropy a permanent part of its mission.

PANA Foundation Projects

PANAnaw, Brand Communications Students’ Competition

The country’s top marketing, advertising and communication  students in the different colleges and universities nationwide are given the chance to conceptualize, design, and present a brand plan that incorporates the different communication theories learned from school into a strategic implementable marketing campaign. The competition is especially geared towards the professional advancement of young marketing students and serves as a battle arena for future marketing practitioners.

BCSC brings together some of the country’s best marketing leaders and gurus to inspire the minds and hearts of the young and self-motivated marketing students while challenging them to face up to the industry’s shifting needs and advancing standards. Each event attracts more than 1,000 students in attendance and dozens of schools as participants.

PANAF Youth Creativity Festival

The PANA Foundation’s Youth Creativity Festival is the initiative of then-PANAF Chair Charmaine Canillas. She pushed for the development of academics through supplemental hands-on training not just for students but for the faculty as well. Formerly named the PANAF IMC Youth Congress, this was developed with the dream of making a small step for youth development. The event has since become a sustainable program that features a multi-panel of relevant speakers from different creative disciplines. 

Revealing precious knowledge and insights from their own success stories, these young creatives, entrepreneurs and leaders speak in a shared language with the young.