The PANA logo is a symbol of what PANA stands for. Over the years, it has slightly morphed to stay relevant and attuned to the needs of the industry.
The main visual is a graphic representation of an eye of a man with outstretched arms, and under a protective canopy – a fluid interaction of elements to convey PANA’s commitment to public service and perceptiveness to Truth in Advertising, the consuming public which PANA seeks to serve, & the major mass media. The single color reinforces the concepts of truth and service, unity of the organization, and exudes an ever-focused forward thrust.
Who We Are
- A non-profit, non-stock organization, established in 1958 PANA is founded on four basic principles:
- The belief that advertising is an essential factor in marketing of goods and services and, consequentially is an important factor in the economic life of the country;
- The belief that the interests of consumers should be the primary concern of advertisers and in the case of conflict, the interest of the consumer should prevail;
- The belief that public confidence in advertising and advertised goods and services should be promoted, and therefore any practice that tends to undermine the confidence should be prevented or corrected.
- The belief in the upliftment of the standards and practices of advertising
Our Present
THE MISSION
We are THE organization that provides leadership and support in advocating effective, responsible, responsive and enterprise-building marketing communications. We champion self-regulation, consumer protection and values formation. We commit to the elevation of the practice of marketing communications to global standards.
Our Future
THE VISION
To be THE brand builder’s organization for learning, support and growth anchored on responsible and responsive communications.
BOARD OF DIRECTORS
Every December, the membership votes for a new set of directors. All official representatives of regular member companies with good standing are eligible to run.
Mick Atienza
President
Smart Communications, Inc.
CHRISSY ROA
Vice President
Ayala Land, Inc.
MARC SAN JUAN
Secretary
Julie’s
CATHY SANTAMARIA
Treasurer
Bank of the Philippine Islands
RON MOLINA
Auditor
Ginebra San Miguel
Bea Atienza
Director
Colgate-Palmolive Phils., Inc
Emm Ordinanza
Director
Nestle Philippines
Garry Pactao
Director
Philippine Seven Corporation (7-Eleven)
VICTOR JANOLINO
Director
Rebisco
Jonjon San Agustin
Director
SM Supermalls
JARED ERNEST DE GUZMAN
Director
Watsons Personal Care Stores (Phils.), Inc.
PANA Secretariat
ROBERT SIMBORIO
Executive Director
AILEEN LUCERO
Project Director
JHO GONZAGA
Project Manager
GERARD SUMAGPAO
IT Specialist
BENEDICT RIVERA
Liaison Officer/Collector
MARCELO CEREZO Jr.
Messenger/Office Housekeeping
REY JAUCIAN
Finance Consultant
ANN VERA
Marcom Consultant
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Our Past
THE HISTORY
- Formed by advertisers for advertisers, PANA is the only organization in the country that unites the users of advertising. Its member companies comprise every major industry in the country.
- The first attempt after the war to organize those in advertising came with the founding of the old Advertising Club in 1948. The members were composed of advertisers, media representatives, agency people, and others in related fields.
- Because of the diverse interests of its members, and because it was more of a social club than a professional organization, it was dissolved in 1951.
- In 1956, Robert Hinchman, Jr., Advertising Manager of Caltex, and Anacleto del Rosario took an active interest in getting advertising practitioners to form an organization patterned after the U.S. Association of National Advertisers.
- Their efforts resulted in an Organizational Meeting which was held on October 16, 1957 at the Old Manila Overseas Press Club. 45 representatives from various businesses established the urgency of organizing the PANA.
- The organization of PANA was carried out by a Steering Committee, later on called the Organizational Committee.
- On January 30, 1958, the Philippine Association of National Advertisers was born in a general meeting of representatives from 42 companies which elected the association’s 11-member Board of Directors.
