PANA NEWS
PANAta Awards 2022 Winners
The most effective Filipino brand campaigns recognized at the PANAtaAwards 2022 Brands who have truly championed the PANA’s sublime value of responsible brand building in an effective and creative way emerged victorious in #PANAtaAwards2022 recognition night....
PANA Brand Master Sessions Set for Nov 4
#PANABrandMasterSessions2022 returns on November 4 with the exciting and globally recognized Storyteller, Miri Rodriguez. Brand Master Sessions, PANA’s annual effort to raise the bar of Philippine brand building practices, had in the past renowned practitioners like...
“The Essentials of a Crisp Brand Communication” for September GMM
#PANAgmm titled “The Essentials of a Crisp Brand Communication” happening on September 29, 2022, Thursday, 12nn via PANA Official YouTube Channel will have very interesting points of discussion. Christopher Ang of Nestle Philippines will discuss "Clear and...
MEMBERS NEWS
Next-gen tycoon upholds Ayala legacy of steward leadership
For demonstrating “notable efforts to create a collective better future for stakeholders, society, future generations and the environment,” Ayala Corp., one of the country’s oldest conglomerates, was deemed worthy to be added to the inaugural Steward Leadership (SL)...
Pag-IBIG releases record P118 billion housing loans
The Home Development Mutual Fund, commonly known as Pag-IBIG, has released a record P118 billion worth of housing loans last year for over 100,000 members.Pag-IBIG said home loans jumped by 21 percent to P117.85 billion in 2022, its highest home loan release since the...
Mattel unveils new Barbie doll for pre-school children
Toy company Mattel has released a set of its popular Barbie dolls specifically geared at younger kids. Dolls in the "My First Barbie" collection stand at 13.5 inches tall, two inches bigger than standard Barbie dolls, are made of softer material, and have longer hair...
WFA UPDATES
Our #BetterMarketingPod made it to the top 25% of most listened-to podcasts on@buzzsprout
Thank you all for listening last year and stay tuned this year, because we have more in store for you.👉 Discover all of our episodes so far: https://bit.ly/3kyNKJ
Global Marketer of the Year 2022
Meet our #GMOTY2022 #jury, a hugely experienced team of marketers, consultants, and industry experts, chaired by @RajaRajamannar. PANA's Executive Director Bobby Simborio joins the distinguished panel. Help them identify this year's #GMOTY winner by nominating your...
WFA calls on brands to reconsider media spend in Russia
WFA expresses its horror at the needless human suffering caused by Russia’s unprovoked invasion of Ukraine. The thoughts of the entire organisation and our membership are with the victims. Many of our members have businesses in both countries and are rightly...
INDUSTRY NEWS
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Kapamilya + Kapatid: ABS-CBN, TV5 reach partnership deal
Propel Manila, UM Philippines, and TBWA\ SMP win big at the 24th Agency of the Year Awards
The best and the brightest from the Philippine advertising industry has gathered on the evening of September 16 to celebrate the 24th Agency of the Year Awards, hosted by the Association of Accredited Advertising Agencies in the Philippines, or more commonly known...
Member Focus
Up-close and Personal, the PANAta Awards 2021 Brand Builder of the Year, Mariel Chavez!
Last December 8, Mariel Chavez was awarded Brand Builder of the Year in the annual PANAta Awards, the hallmark PANA celebration for the country’s most effective and creative brand campaigns. Mariel is currently a Brand Director at P&G and has handled challenger...