April 22, 2024


The Philippine National Oil Company (PNOC) and the Philippine Association of National Advertisers Foundation (PANAF) have officially signed a Memorandum of Understanding (MOU) to collaborate on the PANAnaw Brand Communications Students’ Competition 2024. The MOU signing ceremony took place on April 19, 3024, at the PNOC Corporate Center.

The theme for this year’s competition is “Innovative Approaches to Resolving the Philippine Energy Trilemma,” reflecting the pressing need for creative solutions to the nation’s energy challenges.

In attendance were distinguished signatories from PANAF, including Ma. Belen M. Fernando, 2024 PANA Foundation Chairperson; Gilbert Santiago and Wendell Labre , 2024 PANAnaw Awards Co-Chairpersons; and Robert Simborio, PANA Executive Director. Representing PNOC was President and CEO Oliver B. Butalid, along with key executives and department heads.

The partnership between PNOC and PANAF signifies a shared commitment to nurturing talent and innovation in the field of brand communications. One of PNOC’s goals in this collaboration is to find creative ways of educating the public on energy issues and solutions. By providing students with real-world case studies and opportunities for growth, PNOC aims to contribute to the professional development of the next generation of communication professionals.

“This partnership is a testament to PNOC’s dedication to fostering innovation and talent development,” said PNOC President and CEO Oliver B. Butalid. “We believe that by engaging with students through initiatives like the PANAnaw Awards, we can not only contribute to their educational journey but also benefit from their fresh perspectives and creative insights.”

The PANAnaw Brand Communications Students’ Competition allows participating students to work on real case studies provided by PNOC, giving them practical experience in developing strategic solutions for real-world clients. Students will also have the opportunity to network with industry professionals and showcase their talent on a prestigious platform.

“The collaboration between PNOC and PANAF offers participating students invaluable hands-on experience, mentorship, and networking opportunities that can propel their professional growth,” said Ma. Belen M. Fernando, 2024 PANA Foundation Chairperson. “For academic institutions, partnering with PNOC and PANAF enhances their curriculum by providing students with experiential learning opportunities and industry connections.”

The case study provided by PNOC focuses on addressing current challenges and opportunities in brand communications within the energy sector. Students will be tasked with developing innovative strategies to enhance PNOC’s brand visibility, engage stakeholders, and communicate key messages effectively.

The PANAnaw Brand Communications Students’ Competition 2024 promises to be an exciting opportunity for students to apply their skills and creativity to real-world challenges while making a positive impact on the energy sector.


[About PANAF]: The Philippine Association of National Advertisers Foundation (PANAF) is a non-profit organization dedicated to advancing the practice of advertising and promoting ethical standards in the industry.


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