ASC, Ad Foundation, PhilStar join PANAF for a purposeful Youth Creativity Festival 2023
Photo shows: ASC Executive Director Digna Santos, ASC Ad Content and & Operations Manager Robbie Aligada, Philippine Star/Business World Sales & Marketing Head Jay Sarmiento, Philstar Media Group Executive Vice President Lucien Dy Tioco, ASC Compliance Manager Erwin Furagganan, PANA Executive Director Bobby Simborio, PANAF Chairperson Blen Fernando, PANAF Vice Chair Alan Misa Fontanilla
The Youth Creativity Festival (YCF) 2023 of the Philippine Association of National Advertisers Foundation (PANAF) have just become bigger with the Ad Standards Council (ASC) and its education arm Ad Foundation, and Philippine Star vowing to be key stakeholders to support the event.
The ASC celebrates its 16th year and reaching out to the youth is its primary direction while Philippine Star is the key presentor of the event.
With the theme “Purposeful Creativity: Responsible Content Creation and Consumption”, the YCF has evolved from an annual PANAF event into a Philippine advertising industry-wide collaborative program, according to PANAF Chairperson Ma. Belen Fernando who was responsible for inviting Ad Foundation to be major advocacy stakeholder.
“We want to educate and inject the right values advocated by PANAF, ASC, and Ad Foundation to the marketing, communications, and advertising students who will become the future members of the advertising industry,” Fernando revealed.
Fernando said that PANAF, ASC, and Ad Foundation want to have a key role in molding a generation of responsible content creators and audience in this digital age.
“By highlighting values and education, we want both PANAF YCF and PANAnaw Students Marketing Competition this year to inculcate responsible content creation and consumption to counter the unintended consequences of digitalization such as fake news and disinformation,” Fernando said.
This year’s YCF which is set to take place on October 20,2023 promises a line-up of speakers headed by renowned Filipino filmmaker Antoinette Jadaone who is known for directing the hit movie “That Thing Called Tadhana”. Other speakers are Visual Artist and Director Raco Ruiz, Content Creator and Comedian Macoy Dubs, Popular Voice Talent and Content Creator Inka Magnaye, and Comedian and Content Creator Bogart the Explorer.
These speakers are all from the Creators and Influencers Council of the Philippines (CICP), the key partner of PANA Foundation for this year’s program content.
The PANAnaw Awards, which will be held on October 21, 2023, tackles the relevant and compelling case study theme, “An Urgent Call for Education Innovation.” Qualified schools will compete by presenting their selected communication plans, vying for the prestige and honor that accompany the victory, and not just the trophies, medals and substantial cash awards.
PANAF also added educational roadshows in select cities outside Metro Manila which will start in Angeles City’s Holy Angel University on October 13, 2023. Other cities will be announced soon.
PANAF, the advocacy arm of PANA, was established in 1980 and now reasserts itself to educate the youth with the right knowledge and values to produce a responsible generation of marketing, creative and advertising professionals in the future.
PANAF Partners with PurpleBug for Youth Creativity Festival and PANAnaw Awards 2023
In a recent development, the Philippine Association of National Advertisers Foundation (PANAF) has forged a contract with PURPLEBUG, a dynamic digital marketing agency. This strategic alliance marks a pivotal moment as PANAF gears up for two major initiatives: the Youth Creativity Festival (YCF) and the highly anticipated PANAnaw Awards Competition.
PANAF, represented by its distinguished leaders Blen Fernando (Chairperson), Gigi Tibi (PANAnaw Chair), and Alan Fontanilla (Vice Chair), came together with Purple Bug President Marlon Gonzales and COO Jonna Coja for the official contract signing.
The Youth Creativity Festival (YCF) is set to captivate the hearts and minds of marketing, communications, and advertising students and academicians alike. With the theme “Responsible Content Creation and Consumption,” this year’s YCF promises a dynamic lineup of renowned speakers who will ignite the imagination of the youth. These thought leaders are carefully selected to resonate with the vibrant pulse of our future creative custodians. Their insightful talks will inspire the next generation to channel their energy into purposeful artistic expressions that positively impact life, enterprise, brands, and our societal landscape.
On the other hand, PANAnaw Awards 2023 tackles the relevant and compelling case study theme, “An Urgent Call for Education Innovation.” Qualified schools will compete by presenting their selected communications plans, vying for not only substantial cash prizes but also the prestige and honor that accompany the victory.
Both of these youth oriented events will take place at The Elements at Centris, Quezon City, on October 20th and 21st, respectively. This event is co-presented by CICP ( Creator and Influencer Council of the Philippines) with major sponsor BAYAD, venue partner Eton Properties and industry partner Ad Standards Council.
PANAF’s partnership with PURPLEBUG is poised to unlock a synergistic bond that will fuel creativity and innovation. Brace yourself for an extraordinary display of fresh talent and bold ideas with the students and the youth at the helm this October.
PANAF AND CICP UNITES TO BOOST CREATIVITY STANDARDS
Today, a significant chapter unfolds in the history of the Philippine Association of National Advertisers Foundation (PANAF), as it embarks on a collaboration with the Creator and Influencer Council of the Philippines (CICP). Gracing the pivotal occasion captured in the accompanying photograph, are signatories Bobby Simborio, the Executive Director of PANA; Aji Santiago, distinguished trustee of PANAF and adept chairperson of the forthcoming Youth Creativity Festival (YCF); Jako de Leon, the dynamic president at the helm of CICP; and Jel Directo, the vice president within CICP’s ranks.
This year, the YCF, a gathering of marketing, communications and advertising students and the academe, will be held at The Elements at Centris,Quezon City. Scheduled for October 20, 2023, this edition of YCF carries the theme of “Responsible Content Creation and Consumption.” Eminent speakers, carefully curated to resonate with the vibrant pulse of the youth, are set to grace the stage, courtesy of CICP’s vast and talented network. Their talks will serve as compasses guiding the future custodians of creativity, urging them to channel their exuberance into purposeful artistic expressions that leave a positive and progressive imprint on life, enterprise, brands, and the societal landscape.
Conversely, CICP emerges as a budding yet formidable association of industry practitioners from the realms of creation, influence, and marketing within the Philippines. Tasked with an ambitious mandate, CICP is dedicated to inspiring, educating, and empowering its members through an array of trainings, initiatives, and projects designed to enrich its stakeholders and elevate the standard of content creation practice to higher levels.
This collaborative synergy between PANAF and CICP heralds an exciting stage in the stories of both entities, promising an era of progressive, responsible and responsive effort which will hopefully establish professionalism and better understanding and execution of the emerging mediums.
PANAF’s Youth Creativity Festival and PANAnaw Awards 2023: Fostering Responsible Content Creation and Service to Others
The Philippine Association of National Advertisers (PANA) Foundation’s Youth Creativity Festival and PANAnaw Awards Competition will be held at The Elements at Centris, EDSA cor. Quezon Avenue, Quezon City on October 20-21, 2023.
The contract for the event venue was signed by Kyle C. Tan – President and CEO of Eton Properties Philippines, Inc., Shieryl Lyn S. Moroña – Marketing, PR and Corporate Communications Head of Eton Properties Philippines, Inc., MA. BELEN M. FERNANDO, 2023 PANA Foundation Chairperson, and GIGI TIBI, 2023 PANAnaw Awards Chairperson.
The festival begins with the Youth Creativity Festival, which focuses on the theme of Responsible Content Creation and Consumption. Industry rockstars will deliver inspiring talks and engage the future practitioners, encouraging them to channel their energies to meaningful creativity that positively impacts life, business, brands, and culture.
The second day features the PANAnaw Awards Competition, where 5 pre-qualified schools will present their comprehensive communications plans. This year’s theme revolves around the state of education in the Philippines. The goal is to urge leaders in both the private and public sectors to update the educational system with a stronger sense of urgency, keeping it effective and responsive to global developments.
The essence of these PANA Foundation events is to inculcate among future marketers and business leaders not only competence and moral guidance but also a heart for serving others. The Foundation’s core message for attendees of this year’s Youth Creativity Festival is to find purpose in being of service to others, whether it’s their community, society, country, or humanity at large, as this creates a ripple effect of contributing skills toward the common good and community-building, especially in the context of social media influence.
Similar to pre-pandemic times, the festival anticipates an audience of approximately 200-300 students and academicians. It promises an exciting and interactive learning adventure for all participants.
sign was inspired by the concept of a modern society where technology prevails. It represents a reimagined future which views continuous digitalization as an opportunity for the youth to make a change for a brighter and more advanced future. The elements of the design which illustrate perseverance, flexibility, and adaptability in the future workspace were executed with a modern, dynamic, and minimalistic look. The rich yet contrasting colors of light and dark values were inspired by the physical aspects of a spark of electricity which gives a feel of what it is like to be in the digital age. The overall branding aims to give the youth a sense of purpose and mission through empowerment. “
This is how the winner of the 2020 Youth Creativity Festival Brand Competition Nastassja T. Sanchez interprets her design in response to this year’s theme “Future-Proofing the Youth”. The judges found the design youthful and vibrant encapsulating the fusion of values and technological skill set as integral parts of the next gen survivor.
Hoping to be an art director someday, Nastassja is an incoming college freshman at the University of the Philippines-Open University. Barely warming her college days, she already has a feather to her cap with this award. She joined the competition in pursuit of her creativity and passion for the arts. Through the Youth Creativity Festival 2020, she expects the participants to learn how to harness their talents and potential and from the professionals in the industry who will be sharing their invaluable insights and experiences, she hopes to get more inspiration and direction.
This logo design will serve as the official branding for YCF and as such will be used in all the promotional materials.
The YCF is an online summit for college students and professors happening on November 25, 26 and 27, 2020. It is comprised of the Youth Congress and the 20 year old PANAnaw Awards Brand Competition where college students from public and private schools nationwide will participate in the design of a communications campaign. The Youth Congress is a series of talks about real life success and failure stories featuring respected and renowned industry icons.