WFA News Archives
Christchurch Call to Action, Singapore data privacy, advertising standards
Welcome to our May 2019 edition of the WFA Global Policy Brief
This monthly newsletter aims to keep WFA...
WFA Issues First Advice for Combatting Ad Fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud.
Global Marketers Seek a New Model for Insights
Research identifies key changes required to make insights more effective partners in driving brand growth
Kuala Lumpur, 17th March 2016: New...
Are We Witnessing a New Dawn for Public Affairs?
Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may...
The Path to Digital Transformation
by Matt Green
Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for...
Life Lessons From Mentoring Young Entrepreneurs
By Waithera Ng'ang'a,
CEO, Marketing Society of Kenya
Recently, I had the honour of mentoring young entrepreneurs in different business sectors. What...
Six Things CEOs Want From Their Marketing Teams in a Digital Age
From Brother UK to Exterion Media, Lucy Fisher talks to CEOs to find out how marketers can earn a place at the...
Global Food and Beverage Industry CEOs Make Enhanced Commitments on Marketing to Children
Putting User Generated Content Into Brand Marketing
by Stephanie Bouvard
We know that consumers will respond to brand messaging but what role should user generated content (UGC) play...