WFA News Archives

Covid-19 delays data protection laws around the world

   Advertisers criticised for their approach to Covid-19 keyword blocking  According to Newsworks, an increasing number of marketers are pulling back...
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Strategic Partners

WFA asked industry experts from four of its strategic partners  to identify the trends that will shape the marketing...
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Association Newsletter: June 2019

Data ethics was hot on the agenda at the recent #AAIToolkit seminar for advertisers organised by the Association of...
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China launches consultation on new restrictions on targeted advertising

On 28 May, the Cyberspace Administration of China (CAC), the country’s primary data protection authority, launched a...
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Christchurch Call to Action, Singapore data privacy, advertising standards

Welcome to our May 2019 edition of the WFA Global Policy Brief This monthly newsletter aims to keep WFA...
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WFA Issues First Advice for Combatting Ad Fraud

The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The...
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Global Marketers Seek a New Model for Insights

Research identifies key changes required to make insights more effective partners in driving brand growth Kuala Lumpur, 17th March 2016: New...
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Are We Witnessing a New Dawn for Public Affairs?

Increasing efforts to regulate combined with an emerging trend for brands to stand for something purposeful may...
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The Path to Digital Transformation

by Matt Green Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for...
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Life Lessons From Mentoring Young Entrepreneurs

By Waithera Ng'ang'a, CEO, Marketing Society of Kenya Recently, I had the honour of mentoring young entrepreneurs in different business sectors. What...
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Six Things CEOs Want From Their Marketing Teams in a Digital Age

From Brother UK to Exterion Media, Lucy Fisher talks to CEOs to find out how marketers can earn a place at the...
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Global Food and Beverage Industry CEOs Make Enhanced Commitments on Marketing to Children

The CEOs of the world's leading food and non-alcoholic beverage companies* and members of the International Food &...
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Putting User Generated Content Into Brand Marketing

by Stephanie Bouvard   We know that consumers will respond to brand messaging but what role should user generated content (UGC) play...
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