From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their 12 marketing & policy-related predictions for 2022:...
1 in 7 marketing professionals who responded to the Global DEI Census say that they were likely to leave their current company as a result of the lack of diversity & inclusion. Get your copy of the report at http://wfanet.org/census...
The marketing industry needs to evolve how it views sustainability if it is to effectively combat the climate crisis and hit Cop26 targets, argues Stephan Loerke, chief executive officer of the World Federation of Advertisers (WFA). He reflects on the organization’s...
The Global DEI Census found that mental health issues are still taboo for many in the marketing industry, with just 44% of respondents with mental health issues having made their employers aware of their condition. More key findings at http://wfanet.org/census...
Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International. As a sustainability practitioner, I know that the jargon surrounding...
