WFA CEO @Stephan Lo calls on the industry to change the narrative and to stop using terms such as ‘whitelist’ and ‘blacklist’ for the biases they perpetuate. We all know that words matter – at their best they can inspire better actions, and at...
Follow the people: make sure your marketing reflects changes in consumer media usage post lockdown “Around the world, we have supported our brands and not reduced our consumer spend. However, where we have been spending has changed as we have followed...
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands’ long-term license to operate....
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to WFA’s Covid-19 Response Tracker. That’s the same level of deferral as the WFA’s previous data released in May,...
In 2018, WFA released A Guide to Progressive Gender Portrayals in Advertising, detailing how brands can combat harmful gender stereotypes in their creative. As the natural extension of that work, we must continue thinking beyond gender to encapsulate all...
Jun 18, 2020 (Thursday) 04:00 PM in Singapore | Manila This project boasts qualitative interviews with some of the world’s leading CMOs as well as a quantitative study amongst almost 700 senior marketers from 32 countries around the world. Independent research agency...
