In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands? In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments. It is the...
Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic. Since PANA is a member organization of WFA, our...
The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations – a key way to address several of the issues represented in the WFA Media Charter. Watch this webinar with George Ivie, CEO, MRC to hear about...
Guest speaker Christoph Dölitzsch from Latana [starts 7:20] shares with WFA on how people’s views of sustainability differ around the world. The session focuses on which brands index highly with consumers and why others fare less well. Latana also provides some...
Here is WFA’s largest global study, focusing on the ‘marketer of the future’. This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world. Independent...
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also...
