The only way to stay ahead of the brand building game is to adopt a long-term view of learning and reskilling, to be in step with the dynamic marketing environment. The PANA Brand Academy is an annual project of PANA which offers training programs/ workshops designed...
The Filipino consumer is digitalizing fast, spending more time online than ever before. Be in step with these huge digital trends of consumer behavior and learn how brands can stay ahead of this transformation. Join us in this exclusive, exciting and...
A new opportunity in gaming has emerged to engage with consumers! The in-game and e-sports now find itself on center stage, having quickly transitioned from something ‘interesting’ and ‘down the line’ to very much of the ‘here and now’. Not only can it provide...
Congratulations to all the Advertising Standards Council (ASC) board members who were inducted by Sebastian Frederick Baquiran, President and COO – UNILAB, Inc. last May 20, 2021. This year’s chair is PANA in the person of Blen Fernando. “With recent...
Fireside chat with top honchos from 3 of the Philippines’ biggest corporations in today’s #panagmm; who happen to be all PANA members too. You shouldn’t have missed it but if you did, watch it now through PANA FB page....
Brand Rebuilding is the next bold step that brand managers face following the unexpected downturn of the economy. Full internal support on the other hand is probably the best thing to have to encourage bravery and tenacity among brand builders to develop campaigns...
