A new opportunity in gaming has emerged to engage with consumers! The in-game and e-sports now find itself on center stage, having quickly transitioned from something ‘interesting’ and ‘down the line’ to very much of the ‘here and now’. Not only can it provide entertainment to increase engagement, it can also be woven around a brand story to create a unique set of consumer behaviors.
Learn about it in the next GMM. Save the date : Thursday, June 24 via FB Live.