Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM
Recently the PANA GMM went regional with its guest speaker. From Singapore, Paddy Ranggapa flew in to share with members the subtleties of culling insight. A mine of marketing disciplines, Ranggapa is the founder of Brand Traction, and the author of ‘Been There Bungled That’.
“Insights are the key to powerful creative campaigns,” Ranggapa says. “Today, it’s a data-rich era, and that need insights.” Ranggapa pertains to the business and financial, customer and shopper, competitor and market research numbers that brands...
PANA Digital Playbook-Health and Personal Care
The Philippine Association of National Advertisers (PANA) in partnership with the...
Eight Key Mobile Strategies You Can Apply To Your Business
Mobile phone penetration in the Philippines is overwhelming. There are more...
August 18th PANA Digital Playbook
A round of applause to the team behind the PANA Digital...
Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress
The quest to understand today’s youth has formed for them the...
PANA Supports DOT’s EDSA Outdoor Gallery Project
The Philippine Association of National Advertisers (PANA) has pledged support for...
Enchanted Kingdom’s 20th Anniversary Celebration!
Join and witness the biggest and most spectacular celebration of Enchanted Kingdom’s...
- Teleperformance engages leaders in ONE Leadership Summit
- Experience a Magical Teachers’ Day at Enchanted Kingdom!
- Talents shine at Teleperformance For Fun Festival
- Teleperformance Receives Platinum Recognition from Philippine Red Cross
- Wyeth Nutrition Celebrates 100 Years of Pioneering Nutrition Science
Are We Witnessing a New Dawn for Public Affairs?
Increasing efforts to regulate combined with an emerging trend...
Digital Formats are Among the Most Trusted Advertising Sources Despite Slow Growth
Three factors form the foundation of a successful ad campaign: Reach, resonance...
- Filipino Consumers Trust Word-of-Mouth Recommendations the Most
- Powering your Brands for Growth in South East Asia – (By Jane Ng Client Solutions Director, Southeast Asia)
- Filipino Parents Say Trusted Brand, Nutrition and Safety in Food; Skin Protection and Comfort Provided by Diapers are Best for Their Babies
- Sharing a Smile – IMC Agency TeamAsia Celebrates CSR Month with Kids from Haven for Children
- Outdoor Advertising Industry Holds 1st National Summit In Davao