Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

    Recently the PANA GMM went regional with its guest speaker.  From Singapore, Paddy Ranggapa flew in to share with members the subtleties of culling insight.  A mine of marketing disciplines, Ranggapa is the founder of Brand Traction, and the author of ‘Been There Bungled That’. “Insights are the key to powerful creative campaigns,” Ranggapa says.   “Today, it’s a data-rich era, and that need insights.”  Ranggapa pertains to the business and financial, customer and shopper, competitor and market research numbers that brands...
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    PANA Digital Playbook-Health and Personal Care

    The Philippine Association of National Advertisers (PANA) in partnership with the...
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    Eight Key Mobile Strategies You Can Apply To Your Business

    Mobile phone penetration in the Philippines is overwhelming. There are more...
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    August 18th PANA Digital Playbook

    A round of applause to the team behind the PANA Digital...
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    Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

    The quest to understand today’s youth has formed for them the...
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    PANA Supports DOT’s EDSA Outdoor Gallery Project

    The Philippine Association of National Advertisers (PANA) has pledged support for...
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    • pma-thumb PMA – Special 3rd GMM Talk Series

      Date: May 27,2015 Time: 5:30pm (Registration) Venue:...