Pinoy Shoppers and Uniquely Pinoy Ads
Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia – to the third PANA GMM, revealing that the Philippine middle class is strengthening along with its neighbors.
Nielsen Philippines’ executive director and practice activation lead returns this October for the last PANA GMM of the year to further discuss her expertise in “The Evolution of the Pinoy Shopper”. She shares five themes now trending with Filipino consumers and in the retail...
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