Nielsen’s Philippine Outlook Retail Landscape and Digital Consumer

    The Retail Landscape:  How’s the shopping? Look around and you will perhaps notice how traffic is boosting convenience stores sales.  Add to that restaurant and quick service food outlets.   Your observations would be right.  At the recent PANA event, Nielsen Philippines presented the numbers on how these entities:  traffic, eating, buying and shopping are inextricably intertwined, and in face, feed on each other’s growths. Before the fanfare, however, let’s check out the numbers.  The Philippine GDP is growing.  Where it usually goes...
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    Millennial Thinking Leadership Steers PANA for 2017

    A deeper understanding of the digital’s role in advertising and marketing...
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    Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

    Digital is just so prevalent today; it’s a seamless sync with...
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    PANAta Marketing Effectiveness Awards

    What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual...
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    Branding in the Age of Social Media

    Brand marketers today have access to more touchpoints to reach target...
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    PANA has new ED, and his name is Bobby

    The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as...
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