Disrupting Media, Traditional Tactics Go Digital and, Millennials Driving Digital Growth
by: Aye Ubaldo
Turning the key to a new year is best done armed with good information, supported credibly by numbers. At the PANA GMM, General Manager of Kantar Media, Gabby Buluran, and General Manager of Strategic Consumer and Media Incites, Jay Bautista delivered on the numbers.
Is disruption merely innovation? According to Buluran, “the word Disruption has evolved and derived new meaning in the last 3 years. Unlike innovation disruption takes a left turn, by literally uprooting and changing how we...
For 2016, A New and Younger Generation
2015 was electric, and eclectic for PANA, its activities and events...
16th PANAF Students’ Competition – It’s all about voting wisely
Every year, the foundation arm of the Philippine Association of National...
PANAF Youth Congress – Wholistic, Exponential, and Real, Me
The 6th PANAF IMC Youth Congress focused on preparing oneself before...
Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon
Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go...
Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM
Recently the PANA GMM went regional with its guest speaker. From...
The Magic Lives Forever at Enchanted Kingdom
Enchanted Kingdom, the first and only world-class theme park in the country...
Food and Beverage Industry Reports Progress on Commitments
In December 2015, the International Food and Beverage Alliance (IFBA) released a...
Authentic Content is King – Google Announces Most Viewed YouTube Ads in PH
As usage of smartphone devices grows, so does the consumption of content....
- A Box of Hope, an Infinite of Kindness
- Filipinos End 2015 with Most Bullish Consumer Sentiment in Southeast Asia
- Four – Peat! MRM//McCANN Manila is Philippine Digital Agency of the Year for the Fourth Straight Year
- Traditonal or Digital – Filipinos Love to Watch TV – TV is most preferred but consumers appreciate convenience that digital access points and platforms provide
- Making APEC mobile – IMC Agency TeamAsia Designs Mobile App with ARS Integration for International Summit