Social Media at the Heart of 17th PANAnaw Students’ Competition on IMC

    Digital is just so prevalent today; it’s a seamless sync with almost all details of daily life.  With digital technology come a number of privileges that previous generations were bereft of.  Today’s youth have at their fingertips access to massive technologies that bring with it much delight—and with some despair, of course.  It’s the proverbial right versus wrong.  In this case, it might as well be rights versus responsibilities The Philippine Association of National Advertisers (PANA) holds the annual PANAnaw Student...
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    PANAta Marketing Effectiveness Awards

    What is PANAta Marketing Effectiveness Awards? PANAta is the country’s premier annual...
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    Branding in the Age of Social Media

    Brand marketers today have access to more touchpoints to reach target...
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    PANA has new ED, and his name is Bobby

    The Philippine Association of National Advertisers (PANA) appoints Robert Simborio as...
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    Rebranding in a Digital World

    Last August, PANA members that attended the General Membership Meeting got...
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    Back to the Future: Economic Forecasting the Country’s Ssecond Half

    What a difference two months makes. Change in government, change in...
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