Record-breaking GMM with Josiah Go and AlDub – Marketing Lessons from Kalyeserye Phenomenon

Recently at the PANA GMM, renowned Filipino marketing guru Josiah Go talked about marketing from a truly interesting perspective.  That is, to analyze within the purview of the current media darlings ‘AlDub’. The topic alone sparked record-breaking interest.  The October General membership meeting got 256 attendees—the most number in PANA GMM history.  Where else can you get the best of marketing strategy and insights on the country’s latest media celebrities? Bestselling author Josiah Go is the Chairman and Chief Marketing Strategist of Mansmith and Fielders,...
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Brand Traction’s Paddy Ranggapa busts insight myths at PANA GMM

Recently the PANA GMM went regional with its guest speaker.  From...
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PANA Digital Playbook-Health and Personal Care

The Philippine Association of National Advertisers (PANA) in partnership with the...
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Eight Key Mobile Strategies You Can Apply To Your Business

Mobile phone penetration in the Philippines is overwhelming. There are more...
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August 18th PANA Digital Playbook

A round of applause to the team behind the PANA Digital...
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Get Ready to Dig Deep at the 6th PANAF IMC Youth Congress

The quest to understand today’s youth has formed for them the...
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  • pma-thumb PMA – Special 3rd GMM Talk Series

    Date: May 27,2015 Time: 5:30pm (Registration) Venue:...