Three-peat Win Leads to Hall of Fame

Consistency.  That’s what Golden Arches/McDonald’s’ has shown in the history of the PANAta Marketing Effectiveness Awards.  More than being consistent though, McDonald’s works have been leveling up.   Proof is in how they have consistently been sweeping the awards shows. Bagging the Grand PANAta again this year for The Boy Who Loved to Study was a thrilling three-peat for McDonald’s.  So, how do you reward such an achievement?  You bestow on them the PANAta’s first Hall of Fame Award. Introduced in 2015, the...
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McDonald’s, Nestlé Philippines Big Winners at the 2017 PANAta Marketing Effectiveness Awards

l the best works of the past year were honored at...
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With Consumers in Mind, New PANAta Unfolds

From a block of carved wood, to crystal clear fiberglass, the...
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2017 PANAta Finalists

The Philippine Association of National Advertisers (PANA) is set to stage...
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‘PH Economy Still on the Right Track’— Economist Villegas During PANA’s First GMM

The Philippines still remains one of the most promising economies in...
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Trends to Watch

PANA General Assembly Discusses New Ways to Reach Your Markets The latest...
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