PANA Brand Academy 2015 Wraps Up with Shopper Marketing, Brand Activation, Public Relations, Crisis Communications and IMC
Shopper marketing expert Ben Reyes of ASPAC Creative Communications advises marketers to look into behavioral and psychological insights concerning consumers on the subject of his expertise.
He explains that shopper marketing involves everything that goes into the shopping experience, online or offline.
Brand activation tends to be confused with shopper marketing. Alan Fontanilla, managing director of Lowe Open Philippines, differentiates brand activation in his talk as a marketing process that bring a brand to life through a variety of brand experiences.
PANA Digital Playbook
The Philippine Association of National Advertisers in partnership with the Certified...
Code of Ethics and Media Talks on PANA Brand Academy Day Three
The study of marketing is incomplete without examining today’s media landscape,...
PANA Brand Academy Day Two Talks Insights, Branding and Product Design
The second Friday of PANA Brand Academy gets down to the...
PANA Brand Academy 2015 Now Underway
Sixty-eight junior marketers took part in the first day of the...
User Experience – Delivering Joy of Use and Consistency
If customer experience is the sum of all interactions between the...
Enchanted Kingdom Leads EduTourism and Funfair Safety Forum
Visitors of amusement parks and attractions have fun topmost in mind, but...
- Samsung Ranked No. 1 Brand in Asia – Campaign Asia- Pacific Launches Asia’s Top 1000 Brands report 2015
- Nestlé Grants Scholarships for 90 Ice Cream Vendors’ Children
- Paolo Mercado is Nestlé Philippines’ Director of Communication
- Satisfy Your Barbecue Craving at McDonald’s With the New McRib
- Suresh Narayanan is Nestle Philippines Chairman and CEO
The Path to Digital Transformation
by Matt Green Only brands that understand their consumer and their digital behaviour...
Philippines Leads in Optimism in Southeast Asia
Manila, July 27, 2015– Filipino consumers are the most confident in Southeast...