(From L-R: PANA Executive Director Bobby Simborio, 2024 PANA President Mick
Atienza, 2024 MORES President Rhea Ensamtan and MORES Chairman, Linkage committee Gina Rose Ariston)
PANA x MORES: Empowering Brands with Evolving Consumer Perspectives
05 April2024 – A groundbreaking collaboration between the Philippine Association of National Advertisers (PANA) and the Marketing and Opinion Research Society (MORES) has sparked a new era of synergy and innovation within the advertising industry. This partnership, initiated in 2023, signifies a shared commitment to excellence in advertising, firmly anchored on Filipino market insights and consumer understanding.
PANA President Mick Atienza underscores the significance of this partnership, emphasizing its role in equipping members with the tools and knowledge needed to develop resilient, relevant and responsible brands. By merging industry expertise with research methodologies, this collaboration aims to empower advertisers to craft strategies that resonate with their target audience.
Echoing this sentiment, MORES President Rhea Ensamtan outlines three key areas where the partnership will drive industry-wide benefits. Strengthening exposure and knowledge exchange, fostering a cohesive approach, and maximizing networking opportunities are highlighted as pivotal elements in advancing advertising success.
Together, PANA and MORES are poised to revolutionize the advertising landscape, leveraging their combined resources and expertise to elevate industry standards and deliver unparalleled value to advertisers and consumers alike. As the 2024 collaboration unfolds, the future of advertising excellence in the Philippines shines brighter than ever before.
www.pana.com.ph www.mores.org.ph
