August 23, 2023

Punongbayan & Araullo (P&A) and the Philippine Association of National Advertisers

        (PANA) partner once again for the #PANAtaAwards 2023


Punongbayan & Araullo (P&A) and the Philippine Association of National Advertisers (PANA) are happy to unveil the continuation of their dynamic partnership, further fueling the vibrancy of the PANAta Awards 2023. During the contract signing event, P&A’s Divine Delgado, Managing Consultant, Advisory Services, and Mai Sigue-Bisnar, Partner, Audit and Assurance, Head of Advisory Services, Markets Group came to finalize the deal with no other than PANA’s Executive Director Bobby Simborio.

As the designated auditing firm, P&A will assume the pivotal role of meticulously tallying the scores generated by the esteemed PANA online jury. Their expertise will be specifically harnessed for the evaluation of categories including Brand Builder Categories, Effective Use of Brand Ambassador, Creative Agency of the Year, Media Agency of the Year, Media Network of the Year, Brand Builder of the Year, Rookie Brand Builder of the Year, and the coveted Grand PANAta Brand of the Year Award.

In addition, P&A will diligently compile the results from judging sheets, ensuring the utmost accuracy in the calculation process. This curated data will then be presented to the 2023 PANAta Awards Committee, or its equivalent, guaranteeing a fair and authentic presentation during the award ceremony.

In essence, P&A’s involvement not only guarantees precision in the scoring process but also reinforces the integrity of the entire awarding procedure, underlining PANAta Awards’ commitment to transparency and excellence.

Scheduled to be held on September 8 at the prestigious SEDA Hotel in Bonifacio Global City, the PANAta Awards Night promises to be a remarkable celebration of brand excellence and effectiveness in the advertising industry.