PANATA AWARDS 2023 CALL FOR ENTRIES OPENS
A celebration of brand excellence and effectiveness is once again in the offing with the call for entries at the PANAta Awards 2023.
A symbol of achievement, PANAta Awards is an annual industry event organized by thebrand builders themselves in recognition of their peers’ innovative, creative and insightful contributions inmarketing and advertising. Prestigious local and international Industry luminaries compose the jury.
This year, the event has been made earlier with the deadline of entries earmarked on May 26. Said timelineadjustment reflects brand builders’preference and sentiments as they expressed in the last survey that this isthe ideal schedule when there are lesser brand activation programs and thus more time to prepare theircampaign documents. With this invitation for entries, PANAta Awards 2023 also revealed more exciting and inclusive categoriesrecognizing the ever-evolving brand initiatives and the new players.
In view of diverse business magnitude and objectives, a separate category has been allocated for SME’s so thatthey do not have to compete with the multi million budget of the bigger brands. This is the award for Brand Effectiveness through Business Growth where the entries are asked to show how they have maximized theuse of data in propelling the brand’s direction. The brand’s creative use of media is highlighted in the category Brand Effectiveness through the use of Marketing Channels. This is broken down into 2 sub categories to include single use and integrated campaign.
Big budgets are not always required to achieve results as not all channels are always to be utilized.One just has to be creative and focused. Thus, these categories.
Latest addition of awards are in recognition of the brand’s significant partners in accomplishing its communication plans.
These include Creative Agency of the Year, Media Agency of the Year and the MediaNetwork of the Year. Only Brands/Clients can nominate for these categories. Here, harmonious and productive relationships of the involved parties and contribution to business growth are analyzed. Quantitative and qualitative tests developed by a professional psychometrician will be the basis for the results.
Having a well-known and respected figure associated with a brand can increase its visibility, credibility, andultimately drive sales. In the Philippines, endorsements from popular actors, actresses, singers, and athletes make a valuable contribution to the effectiveness of the campaign. As brands take a painstaking effort in its selection, a category on the Most Effective included. Both the Use of a Brand Ambassador has been Ambassador and the Brand get a Trophy.
The role of a newbie in the execution of a successful campaign cannot be overlooked. For this reason, an award for Rookie Brand Builder of the Year was also announced. This award is given to brand managers with 2-3 years’ experience in brand work whose discipline echoes the values of PANAta Awards – excellence in marketing and responsible brand building.
Here is the complete list of categories brand builders are vying for:
BRAND BUILDER CATEGORIES
BRAND EFFECTIVENESS THROUGH BUSINESS GROWTH
• Large Enterprise
• SMEs
BRAND EFFECTIVENESS THROUGH EFFECTIVE USE OF MARKETING CHANNELS:
• Integrated (combination of 2 or more mediums/platforms)
• Single Medium
BRAND EFFECTIVENESS THROUGH CSBT (Corporate Sustainability and Brand Trust)
BRAND EFFECTIVENESS THROUGH CUSTOMER EXPERIENCE
BRAND EFFECTIVENESS THROUGH INNOVATION:
- Most Effective Product Innovation
- Most Effective Creative Content Innovation
- Most Effective Disruptive Innovation
MAJOR AWARDS
CREATIVE AGENCY OF THE YEAR
MOST EFFECTIVE USE OF BRAND AMBASSADOR
MEDIA AGENCY OF THE YEAR
MEDIA NETWORK OF THE YEAR
BRAND BUILDER OF THE YEAR
ROOKIE BRAND BUILDER OF THE YEAR
BRAND TEAM OF THE YEAR
GRAND PANAta BRAND OF THE YEAR
SPECIAL AWARDS
PEOPLE’S CHOICE
- FAVORITE BRAND
- FAVORITE CAMPAIGN
- FAVORITE BRAND AMBASSADOR
INNOVATIVE EXECUTION THROUGH MOBILE
To submit entries, CLICK HERE. Early Bird submission gets a discounted rate until May 19, 2023!
Announcement of winners and live awarding ceremonies are scheduled in
September 2023.
For inquiries email alucero@pana.com.ph or visit PANA Facebook page https://www.facebook.com/PhilippineAssociationofNationalAdvertisers/
Special thanks for our partners…Praxis, our media and event agency partner. Vitalstrats Creative Solutions, our creative and communications agency partner. Our Media partners, Adobo Magazine, Meta, Monster Radio RX93.1, 96.3 EasyRock, Wish 107.5, Megamobile, the Philippine Star and BusinessWorld. Our industry partner, Ad Standards Council and World Federation of Advertisers.
