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PANA Digital Playbook Seminar

June 23, 2015

digital-playbookMarketers in the real estate and retail industry gathered last June 10 at Max’s Restaurant, Greenbelt 1, Makati City to learn more about digital marketing. The Philippine Association of National Advertisers partnered with top-tier digital educator Certified Digital Marketer Program to launch the PANA Digital Playbook Seminar.

The pilot session was held last April 24th, also at Max’s Restaurant to discuss digital marketing best practices for the Food, Beverage, and Alcohol industry. McCann’s Social Products Director Jason Cruz, discussed Top 5 Social Media Practices, Mobext Philippines’ Raymon Cayabyab focused on Top 5 Mobile Marketing Strategies, and Albet Buddahim of IPG Mediabrands Philippines expounded on Paid Advertising and Building Your Brand’s Digital Team.

With its success, digital intellects Edward Mapa, Melai Geronimo and Czarina Carbonel of Ogilvy; as well as, Raymon Cayabyab of Mobext Philippines shared insights on how real estate and retail marketers can leverage on these tools for their respective sectors.

Catch the next PANA Digital Playbook on July 15 at Max’s Restaurant, Greenbelt 1. This time, we’re focusing on digital strategies for Banking & Financial Institutions. To register, call us at 0927 520 9266 or 864 0475


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