November 12, 2021

Manila, Philippines.– The Philippine Association of National Advertisers (PANA) announces the final list of honorable jurors for the PANAta Awards 2021: Hilaraya.

Marketing experts from various industries make up the PANAta Awards 2021 roster, with Arthur Pena, Group Director for Media – Proctor & Gamble, leading the panel. The panel consists of Menlou Bibonia (San Miguel Corp.), Mick Atienza (Smart Communications), Riza Sacay (Pascual Consumer Health), Mike Villa-real (Phil. Veterans Bank), Elbert de Guzman (STI), Aileen Magdaluyo (URC), Marc San Juan (Julie’s Bakeshop), Gino Borromeo (SM Supermalls) and Mike Tandas (Vouno Trade and Marketing). Robbie Aligada (ASC), Liam Capati (Facebook), Tina Reyes (PSRC), David Guerrero (BBDO), Jos Ortega (Havas Ortega), Jeff Saez (Nuworks), Alvin Carranza (DOOH), Herman Basbaño (Bombo Radyo), Amrei Dizon (Vitalstrats Creative Solutions), Donna Abrina (Ateneo de Davao University) and Tessa Albaña (UP Visayas) also join the roster.

“As we are still reeling from the effects of the pandemic and laying the path for recovery, we, the PANAta Awards 2021 jurors, continued to look for the most ‘appropriately creative’  and effective communication campaign.   This year’s theme, Hilaraya  which signifies moving forward together with courage toward new realities — is a recurring message we have observed in most entries.  The brand campaigns reflect a higher purpose such as giving Filipinos hope for a brighter future amid crisis,” shares Arthur Pena. Just for this, I laud brands who have unceasingly pivoted and rallied to uplift Filipino lives!

“We at PANA are honored and humbled to have this distinguished panel of jurors join us this year. The jurors will definitely have a challenging time reviewing the many exciting and creative campaigns. We are looking forward to seeing which campaign gets to snatch this year’s Grand PANAta Award,” said Mavin Tiu, PANA president and PANAta Awards 2021 chairman.

The PANAta Awards 2021 will go live on December 8, 2021 via PANA Facebook live and PANA Youtube channel and other live stream  partner associations. To find out more about the event, visit



About Philippine Association of National Advertisers

PANA is  the pioneer and distinguished organization in the country comprising close to 300 members from various multinational and local companies that are engaged in advertising and brand building.

In the 63 years that it has been in existence, PANA continues to provide leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications in the Philippines. To date, it has remained true to its mandate of championing self-regulation, protecting consumer interests and advancing the practice of brand building to worldwide standards.


Media Contact:

This press release is distributed by Ardent Communications, Inc. on behalf of PANA.

For media inquiries, please contact:

Zot F. Brillo

Media and Influencer Relations Manager

Phone: +63 917 504 4946






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