For majority of brand owners and marketing communicators, the digital arena is still virgin territory, leaving digital media largely untapped. Meanwhile, consumers are turning to digital technology for information, entertainment and leisure, and even socializing. More than understanding it, brand owners and marketers need to master new media.
BYOB, that’s “Bring Your Own Brand” —A Digital Marketing Strategy Planning, Creation and Consultation Workshop was held March 21 at AIM ACCEED. Created by the Certified Digital Marketer Program (CDM) in partnership with the Philippine Association of National Advertisers (PANA), BYOB generated around 80 plus brand marketers to train on maximizing their brand’s digital presence.
“We want to go beyond your typical Digital Marketing events or workshops. Participants brought their own marketing briefs/brands to our workshop, and sat down with a Digital Marketing expert. They were able to apply what they learned in the talks during our workshop,” said Hans Roxas Chua, Co- Director, Certified Digital Marketer Program
Both workshop and boot camp, BYOB was labor-intensive and hands-on for the 80 plus attendees, all of which received immediate feedback from the speakers.
As the country’s oldest association of advertisers, brand marketers and marketing communicators, PANA members have the most prominent and promising practitioners in the country, making it the best partner for BYOB.
Said Roxas-Chua of PANA’s partnership, “The PANA Certified Digital Marketer Boost event is only one of many collaborations we have had with our partner PANA. This one was quite fulfilling, as we dispelled the perceived complexity around digital marketing caused by the many jargons and technical concepts circulating.
“All marketers are excited on using digital media in our IMC programs. Of course, it is the way of the future. However, many of us also have some hesitation on the who, how, and why. The BYOB program is one excellent way of starting out right in the use of this powerful format. It’s the opportunity to learn, exchange ideas and provide more confidence to our marketing teams,” said Blen Fernando, PANA President.
“By the end of the sessions, participants should have actionable digital marketing. This is how we want to accelerate learning and growth in this industry, as the Internet and Mobile Marketing Association’s (IMMAP) theme for this year is ‘Accelerating Growth’,” Roxas-Chua shared. “We had a razor sharp focus on brand strategy, measurement and return-on-investment all throughout the session. Last, the highly interactive session brought about consultation sessions between brands and our digital marketing speakers, offering customized advice. Not bad for a day’s work!,” he added.
“To learn more about the Certified Digital Marketer (CDM) Program and it’s various training programs in Social Media Marketing, Digital Media Planning, Analytics, and eBusiness, please visit www.imadigitalmarketer.com“