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May 4, 2021

COLLAB 2021 – the 4-hour long virtual conference was the first time industry pioneers and trailblazers have come together to discuss collaboration in the industries of e-commerce. It presented a 360-degree perspective on the importance of collaboration between brands, agencies, and enablers.
Here are just a few takeaways!

  • There are three (3) things driving e-commerce growth in the Philippines; conversational commerce that drives consideration, improvement in logistics and delivery speed, and businesses looking at consumers beyond their transactions.
  • E-commerce is a collaboration of creativity, media, logistics, data, and technology.
  • Arthur Pena shared 5Cs for Ecommerce Success: Consumer Journey, Channel Dynamics, Category, Capacity, and Campaigns

 

MISSED THE LIVE EVENT? 

Get access to the event recording for only Php 750

https://collabph.futureproof.ph/on-demand

 

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