COLLAB 2021 – the 4-hour long virtual conference was the first time industry pioneers and trailblazers have come together to discuss collaboration in the industries of e-commerce. It presented a 360-degree perspective on the importance of collaboration between brands, agencies, and enablers.
Here are just a few takeaways!
- There are three (3) things driving e-commerce growth in the Philippines; conversational commerce that drives consideration, improvement in logistics and delivery speed, and businesses looking at consumers beyond their transactions.
- E-commerce is a collaboration of creativity, media, logistics, data, and technology.
- Arthur Pena shared 5Cs for Ecommerce Success: Consumer Journey, Channel Dynamics, Category, Capacity, and Campaigns
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