Pana News Archives


    July PANA GMM: Increasing Brand Value Though Sports

    Sports promotes values. Sports is for everyone. Sports can create an emotional bond with consumers. These are just some of...
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    June PANA GMM: Know Your Intellectual Property Rights and Protect Your Work

    A joint GMM with the Advertising Agencies Association of the Philippines (4As) was held last June 28, 2012. Guest speakers...
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    May PANA GMM entitled, “OOH 2012: What’s New in Outdoor Media?”

    The event was filled with research and insight as the advertising industry recognizes the growing importance of outdoor media in...
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    April PANA GMM: Digital Goes Beyond the Web

    Today’s technology holds many opportunities and creative solutions for engaging consumers apart from Social Media. QR Codes, 3D Digital Display...
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    Philippine Association of National Advertisers (PANA) – Association of Accredited Advertising Agencies Philippines(4AS-P) Joint Statement

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    Works by PANA Members Win in adobo design awards 2012 ~Energizer, Kraft, Procter & Gamble, Unilever Score

    Young at just three years, the adobo design awards 2012 already looks like an industry veteran. And why not? Created...
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    2012 AdBoard Officers and Board of Directors Induction

    At Malacañan, 17th of April, the 2012 Advertising Board of the Philippines (AdBoard) Board of Directors was inducted by Philippine...
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    PANA Sends Team to Cannes Lions 2012, Johnson & Johnson Aces 3rd Brand Camp

    What a way to spend the weekend before Holy Week. Ensconced in a high-end hotel in the heart of the...
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    Team PANA Philippines 2012 from Johnson and Johnson ~ PANA Brand Camp winners to compete in Cannes Lions Young Marketers in June

    For three days, Rodrigo Salvador Sardalla Sotto and Justine Anne Tan Gaurino of Johnson & Johnson Phils., toughed it out...
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    Day 2: Judges’ Take on Winning Briefs ~David Guerrero, Melvin Mangada, Jos Ortega and Raoul Panes return to Camp

    Part and parcel of PANA Brand Camp, the country’s top advertising names returned for the third time to choose the...
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    At PANA Brand Camp: Judges Advice

    PANA Brand Camp 2012 Day 2 judges for the Kony 2012 Case Study included Russell Molina Executive Creative Director of...
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    From Campers to Cannes: Del Monte’s Dynamic Duo Drops By

    Justine Ferrer and Angeline Go, Team PANA Philippines to last year’s Cannes Lions Young Marketers brought home the Gold. This...
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    Meet the Teams of PANA Brand Camp 2012

    Eleven tandem teams of young marketers completed Day 1 of the 3rd PANA Brand Camp at Eastwood Richmonde Hotel. Meet...
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    The Third Time’s a Charm: PANA Brand Camp Goes to Eastwood

    The 3rd PANA Brand Camp opens today at the Eastwood Richmonde Hotel. For three days, from March 29 to 31,...
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    THINGS TO LOOK OUT FOR IN 2012: PANA’s Annual Economic Forecast & Consumer Trends

    Last February 23. PANA held its 2nd General Membership Meeting at the Hard Rock Cafe3/F Glorietta 3, Makati City. Conducted...
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