Pana News Archives

Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends

Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
read more

The Philippine Economy – Strong and Steady in 2015

It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
read more

PANA 2015: Responsible Marketing Communications with a Purpose

PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
read more

Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness

by Aye P Ubaldo   November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
read more

The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital

Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
read more

The IXM Guide to ASC Approvals

read more

Pinoy Shoppers and Uniquely Pinoy Ads

Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
read more

Growing Companies in the Information Age

Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
read more

In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’

By Aye P Ubaldo   Milk and nutrition are almost inseparable.  An essential element to growth and development, milk is big business. ...
read more

Climate Change – Dealing with Reality

Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
read more

One Region, One ASEAN Economic Community

In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...
read more

Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge

Press Release: May 29, 2014 Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
read more

Dealing with Digital

The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
read more

Mobile – The Future of Marketing

“The best mobile campaigns are the ones that work with other media.” This insight from Arthur Policarpio, head of award-winning mobile...
read more

Top 10 Consumer Trends of 2014

Every year for the past nine years, leading marketing communications firm JWT releases its global study of market trends that...
read more