Pana News Archives
2015 PANAta Marketing Effectiveness Awards Winners
Congratulations to all the winners of the 2nd PANAta Marketing Effectiveness Awards. It is our honor to recognize the outstanding...
2015 PANAta Marketing Effectiveness Finalists
Millennials are a most puzzling phenomenon in the generations of humans that have ever come to be. Born at the...
Building Trust and Transcending Media through Real Stories
The PANA GMM last February concluded with a reminder that although the top five media of the Philippines compels engaging...
Media Insights 2015 – The Top Five Media of Urban Philippines and Emerging Trends
Media consumption in the Philippines is showing how Filipinos today favor screen-based media. Television is at the peak of the...
The Philippine Economy – Strong and Steady in 2015
It seems the positive trends related to the Philippine Economy is set to continue this year. At the first PANA...
PANA 2015: Responsible Marketing Communications with a Purpose
PANA starts the year with the requisite induction of the 2015 officers, board of directors and board of trustees. Yet...
Saving Lives and Property Through the PANAnaw – 15th PANAF Students’ Competition Focuses on Disaster Preparedness
by Aye P Ubaldo
November is the month that the PANAF, the Foundation arm of the Philippine Association of National Advertisers...
The 5th PANAF IMC Youth Congress – Learning a Better Way to Go Digital
Digital natives, the youth of today who were born into the realities of digital technologies, don’t know any other way...
The IXM Guide to ASC Approvals
Pinoy Shoppers and Uniquely Pinoy Ads
Earlier this year, Lou-Ann Navalta of Nielsen Philippines presented the Asian Tigers – the rising middle class of Asia –...
Growing Companies in the Information Age
Avon Products, Inc. is a pioneer of direct selling. The beauty and personal care products company traces its roots to...
In Sports Marketing, ‘Wala pa Ring Tatalo sa Alaska’
By Aye P Ubaldo
Milk and nutrition are almost inseparable. An essential element to growth and development, milk is big business. ...
Climate Change – Dealing with Reality
Storm surge or silakbo is a tsunami-like phenomenon that happens in coastal areas. The abnormal rise of water is caused...
One Region, One ASEAN Economic Community
In 2015, the Association of Southeast Asian Nations (ASEAN) will officially adopt a regional economic integration known as the ASEAN...