March 14, 2022

With the redefinition of how  brands engage with consumers, a regulatory scrutiny has to be put in place  to target, optimize and measure the marketing communication efforts. From macro signals for tracking to semantic content analysis, how do we develop contextual campaigns that will resonate with our consumers? What tools are already in the marketplace to help us achieve these objectives without compromising consumer privacy?

Find out in the March GMM on March 31, 12nn via FB live. The webinar will be staged in collaboration with our exclusive association partner, the World Federation of Advertisers (WFA). So don’t miss this interesting and relevant discussion.

 

RELATED UPDATES

BMAP Bank Marketing Summit 2024

BMAP Bank Marketing Summit 2024

                   [Partner Event] Join  BMAP as it marks its golden anniversary with the transformative theme 'BMAP@50: Tradition to Transformation'. Be part of the pioneering Bank Marketing Summit on August 2, uniting thought leaders shaping the future of banking....