With the redefinition of how brands engage with consumers, a regulatory scrutiny has to be put in place to target, optimize and measure the marketing communication efforts. From macro signals for tracking to semantic content analysis, how do we develop contextual campaigns that will resonate with our consumers? What tools are already in the marketplace to help us achieve these objectives without compromising consumer privacy?
Find out in the March GMM on March 31, 12nn via FB live. The webinar will be staged in collaboration with our exclusive association partner, the World Federation of Advertisers (WFA). So don’t miss this interesting and relevant discussion.