Pana News Archives

Press Release: The Philippine Responsible Advertising to Children (RAC) Pledge

Press Release: May 29, 2014 Leading Philippine Food Companies have reinforced their commitment to responsible marketing of foods and beverages with...
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Dealing with Digital

The phenomenon that is the Internet was predicted before its time, but face to face with it today, most of...
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Mobile – The Future of Marketing

“The best mobile campaigns are the ones that work with other media.” This insight from Arthur Policarpio, head of award-winning mobile...
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Top 10 Consumer Trends of 2014

Every year for the past nine years, leading marketing communications firm JWT releases its global study of market trends that...
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Philippine Economic Outlook Still Rosy for 2014

The first PANA GMM of 2014 gets right down to the business of the Philippine economy. HSBC Philippines head of...
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PANA Induction 2014: Building the Future Truthfully and Responsibly

PANA and the PANA Foundation (PANAF) kicks off 2014 with the induction of this year’s officers and board of directors,...
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PANA Kicks off Ad Industry Forum on Healthy Lifestyle ~ Invites industry to support advocacy, join forces with Department of Health

Recently, the Philippine Association of National Advertisers (PANA), along with its industry partners the Ad Standards Council (ASC), and the...
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2013 Mid-Year Economic and Financial Outlook

Investors will invest where there is growth, and currently there’s growth in the Philippines. “The fundamentals in the Philippines are indeed...
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You Know You’re Pinoy If…

In honor of the Philippine Independence Day on June 12, PANA’s June GMM features the “Filipino Cultural Identity” by University...
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Raining Metals, Roaring Proud at Cannes Lions 2012

The Philippines has made a mark in many prestigious international events in the last few decades.   In the integrated communications...
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Social Pinoys and the Changing Media Landscape

These days, the use of the term “multi-media” really rings true, with emphasis on the “multi”. From good old TV, radio...
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SG Based Mobile Commerce Exec Addresses PH CMOs

Manila, PH – Glamster Co-Founder and CEO, Kartik Ram, a Singapore-based internet and mobile commerce executive visits the country to...
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4th PANA General Membership Meeting – Data is Power

The 4th PANA GMM made sure information was the order of the day, because as the GMM declares, “If you...
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J&J’s Norriega and Arcilla on Going to Cannes, and going for the Gold

This year’s Team PANA Philippines going to the 2013 Cannes Lions International Festival of Creativity is Johnson & Johnson’s tandem...
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PANA Launches Groundbreaking Partnership Program with Industry Stakeholders

Busy would not come close to describing how PANA’s calendar looks in 2013.  One of the country’s oldest and most...
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