Industry News Archives
McCann’s Raul Castro inducted into the Management Association of the Philippines
McCann Worldgroup Philippines’ Chairman and CEO Raul M. Castro during his inductionto the Management Association of the...
Mindanao, Metro Manila Students Bag Google 4 Doodle Top Prizes
By Aye P Ubaldo
The key on the tail-end signifies the solutions to the problems wherein we must...
We’re Never the Same With Social Media
By: Dan Ryan Catalan
Anyone who will say that the online media in the Philippines is at its infancy is probably...
Modern Trade Steadily Rising, Kantar Worldpanel Reveals
Modern Trade has been steadily rising in the past three years, according to Kantar Worldpanel, the world leader in consumer...
Philippines Retains Top 3 Ranking as Most Optimistic Market Globally in Third Quarter
MANILA, PHILIPPINES, 10 NOVEMBER 2014 – Filipino consumer confidence remains one of the most optimistic globally, ranking in the top...
Deck the Halls for Christmas Shoppers
(Manila, Philippines, October 24, 2014) — Christmas celebrations in the Philippines are no doubt the longest in the world, marked...
40 “Doodle 4 Google” Finalists Vie for Votes
Public voting is now open for the 40 Doodle 4 Google finalists. The judges comprised of teacher and 2009 CNN...
Turner International Names New Sales Director for Southeast Asia – Appointment of Awantika Sood Bolsters Regional Ad-Sales Team
HONG KONG (October 16, 2014) – Turner International Asia Pacific has today announced the appointment of Awantika Sood as Sales...
PHAR Pioneers First Ever Commercially Branded Airline in the Philippines
PHAR is delighted to announce the unveiling of the first branded aircraft livery by an advertiser in the Philippines, brokering...
Direct Sales Booming in PH, Kantar Worldpanel Reveals
Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market, this is...
PHD Scoops ‘Media Network of the Year’ at Spikes Asia, While India and New Zealand Take Home Gold
Singapore | 29 September, 2014 – PHD triumphed at APAC’s biggest awards show –Spikes Asia 2014– last Friday, taking home the...
M2M Advertising Phils. Inc. awarded Plaque of Recognition by Radio Veritas
A Plaque of Recognition is bestowed upon Omnicom Media Group’s M2M ADVERTISING PHILS., INC. by the RADIO VERITAS GLOBAL BROADCASTING...
Kantar Media Study Confirms Link Between Twitter Activity and TV Viewing
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings.
A Year in the...
OAAP – OMAG Positon on MMDA Resolutions Nos. 10-2014 and 11-2014
The Bottom Line of Advertising
If you will be guaranteed sales for spending X amount on advertising, would you take it? ROIs are sweet candy...