Industry News Archives

    mccann-logo

    McCann’s Raul Castro inducted into the Management Association of the Philippines

    McCann Worldgroup Philippines’ Chairman and CEO Raul M. Castro during his inductionto the Management Association of the...
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    google

    Mindanao, Metro Manila Students Bag Google 4 Doodle Top Prizes

    By Aye P Ubaldo   The key on the tail-end signifies the solutions to the problems wherein we must...
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    omnicorm

    We’re Never the Same With Social Media

    By: Dan Ryan Catalan   Anyone who will say that the online media in the Philippines is at its infancy is probably...
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    kantar-world

    Modern Trade Steadily Rising, Kantar Worldpanel Reveals

    Modern Trade has been steadily rising in the past three years, according to Kantar Worldpanel, the world leader in consumer...
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    nielsen-logo

    Philippines Retains Top 3 Ranking as Most Optimistic Market Globally in Third Quarter

    MANILA, PHILIPPINES, 10 NOVEMBER 2014 – Filipino consumer confidence remains one of the most optimistic globally, ranking in the top...
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    google

    Deck the Halls for Christmas Shoppers

    (Manila, Philippines, October 24, 2014) — Christmas celebrations in the Philippines are no doubt the longest in the world, marked...
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    google

    40 “Doodle 4 Google” Finalists Vie for Votes

    Public voting is now open for the 40 Doodle 4 Google finalists. The judges comprised of teacher and 2009 CNN...
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    turner

    Turner International Names New Sales Director for Southeast Asia – Appointment of Awantika Sood Bolsters Regional Ad-Sales Team

    HONG KONG (October 16, 2014) – Turner International Asia Pacific has today announced the appointment of Awantika Sood as Sales...
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    phar

    PHAR Pioneers First Ever Commercially Branded Airline in the Philippines

    PHAR is delighted to announce the unveiling of the first branded aircraft livery by an advertiser in the Philippines, brokering...
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    kantar

    Direct Sales Booming in PH, Kantar Worldpanel Reveals

    Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market, this is...
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    phd-thumb

    PHD Scoops ‘Media Network of the Year’ at Spikes Asia, While India and New Zealand Take Home Gold

    Singapore | 29 September, 2014 – PHD triumphed at APAC’s biggest awards show –Spikes Asia 2014– last Friday, taking home the...
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    M2M Advertising Phils. Inc. awarded Plaque of Recognition by Radio Veritas

    A Plaque of Recognition is bestowed upon Omnicom Media Group’s M2M ADVERTISING PHILS., INC. by the RADIO VERITAS GLOBAL BROADCASTING...
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    kantar

    Kantar Media Study Confirms Link Between Twitter Activity and TV Viewing

    Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A Year in the...
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    The Bottom Line of Advertising

    If you will be guaranteed sales for spending X amount on advertising, would you take it?  ROIs are sweet candy...
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