Industry News Archives

Direct Sales Booming in PH, Kantar Worldpanel Reveals

Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market, this is...
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PHD Scoops ‘Media Network of the Year’ at Spikes Asia, While India and New Zealand Take Home Gold

Singapore | 29 September, 2014 – PHD triumphed at APAC’s biggest awards show –Spikes Asia 2014– last Friday, taking home the...
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M2M Advertising Phils. Inc. awarded Plaque of Recognition by Radio Veritas

A Plaque of Recognition is bestowed upon Omnicom Media Group’s M2M ADVERTISING PHILS., INC. by the RADIO VERITAS GLOBAL BROADCASTING...
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Kantar Media Study Confirms Link Between Twitter Activity and TV Viewing

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A Year in the...
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The Bottom Line of Advertising

If you will be guaranteed sales for spending X amount on advertising, would you take it?  ROIs are sweet candy...
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Wanted: Good Old-Fashioned Value

Where did our values go? – This is the theme of the Araw Values Advertising (AVA) Awards 2014. Organized by the...
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Filipinos Prefer In-Store Experience for Grocery Shopping; Online Shopping for Non-Consumables and Services

MANILA, PHILIPPINES, 01 SEPTEMBER 2014: When it comes to shopping for grocery items, Filipinos still prefer the traditional ‘bricks and...
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