Industry News Archives
Direct Sales Booming in PH, Kantar Worldpanel Reveals
Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market, this is...
PHD Scoops ‘Media Network of the Year’ at Spikes Asia, While India and New Zealand Take Home Gold
Singapore | 29 September, 2014 – PHD triumphed at APAC’s biggest awards show –Spikes Asia 2014– last Friday, taking home the...
M2M Advertising Phils. Inc. awarded Plaque of Recognition by Radio Veritas
A Plaque of Recognition is bestowed upon Omnicom Media Group’s M2M ADVERTISING PHILS., INC. by the RADIO VERITAS GLOBAL BROADCASTING...
Kantar Media Study Confirms Link Between Twitter Activity and TV Viewing
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings.
A Year in the...
OAAP – OMAG Positon on MMDA Resolutions Nos. 10-2014 and 11-2014
The Bottom Line of Advertising
If you will be guaranteed sales for spending X amount on advertising, would you take it? ROIs are sweet candy...
Wanted: Good Old-Fashioned Value
Where did our values go? – This is the theme of the Araw Values Advertising (AVA) Awards 2014.
Organized by the...
Filipinos Prefer In-Store Experience for Grocery Shopping; Online Shopping for Non-Consumables and Services
MANILA, PHILIPPINES, 01 SEPTEMBER 2014: When it comes to shopping for grocery items, Filipinos still prefer the traditional ‘bricks and...