Industry News Archives

Inaugural Launch of Forbes Philippines

(L-R): William Adamopoulos, CEO/Asia, Forbes Media LLC; Lisa Gokongwei-Cheng, President, Summit Media; Cesar V. Purisima, Secretary of...
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Omnicom Media Group Appoints Mary Buenaventura to Lead The Philippines

Manila, 28th April 2015 – Omnicom Media Group has announced a change in leadership in one of their rapidly growing...
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APPIES 2015 – The Annual Festival to Mark the Best Marketing Ideas in Asia Opens for Submissions

Singapore, 15 April 2015: The Institute of Advertising Singapore (IAS) announced its call for entries for the APPIES 2015, inviting...
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In the Asean Cities of the Future, Bands Should Think Small for Big Growth

- Around 80% of the ASEAN population will live in rural areas and small cities of under 500,000 by 2025 -...
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PhilSTAR Breaks New Ground at MSAP 2015 Congress

By Micah Levin Isla   The Philippine STAR is now on-air as it formally launched Philstar TV yesterday at...
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Google Android One Launch – Finally, a Smartphone for the Next 5B Mobile Net Users

By Aye P Ubaldo   There are so many reasons for Google to launch their own android smartphones beyond the smart-alecky “Because...
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UNFCCC and Liter of Light – The Message in a Bottle is a Ray of Hope

By Aye P Ubaldo   Fresh from the Papal visit this January, the Philippines found itself hosting another head of state. This...
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Filipino Consumers Say Biggest is Best When it Comes to Screen Size, and the More Screens the Better

  • Filipinos have the strongest desire to be always connected
  • Browse the Internet the most while watching video programming
  • Heavily engage others via...
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FMCG Sales in Convenience Stores Almost Doubles, Kantar Worldpanel Study Shows

Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year. A study...
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STAR wins Quill Award of Execellence

The Philippine STAR won an Award of Excellence in Communications Management for its highly successful corporate social responsibility campaign, #28StoriesOfGiving,...
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PHD celebrates those that have shaped the network for 25th Anniversary

PHD will today kick off a series of activity, to run throughout 2015, marking the 25 year anniversary since the...
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Filipinos Feel No Change in Purchasing Ability, Kantar Worldpanel Study Shows

According to a survey by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, despite...
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Top Strategy, Creative, HR Appointments Bared at Ogilvy & Mather Philippines

From left: Dino Ocampo, Agnes Martinez, Lee Cruz Ogilvy & Mather Philippines CEO Elly Puyat recently announced the...
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Filipino Consumers Tie with Indonesians as World’s 2nd Most Optimistic in Q4 2014

Manila, PHILIPPINES, 26 JANUARY 2015 – Filipino consumer confidence surges to a five-point increase in Q4 2014, pushing the country...
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What You Googled in 2014

By Aye P Ubaldo Every year-end, Google the brand taps from their algorithms to chart everything that had everyone searching. Here’s...
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