The recent release of the 2015 BrandZTM Top 100 Most Valuable Global Brands by WPP and Millward Brown showed that brand value has risen substantially over the past 10 years despite economic and societal disruptions. The total brand value of the Top 100 now stands at...
MANILA, Philippines – When it comes to caring for their babies, parents only want the best—from the food they put in their mouths to the diapers they put on their bottoms, and they’re willing to spend for it. In a report released by global performance measurement...
A sad reality is that children from the slums that are neglected by their parents end up living on their own in the city streets. Many of these children are forced by circumstance into petty crimes and substance abuse just to get through the hardships of everyday...
The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit at the Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival. About 100...
August 5, 2015 – Rightster, the global multi-platform network for digital video, has partnered with Procter & Gamble in Asia Pacific to launch two new digital influencer campaigns for its SK-II skincare range. The #ChangeDestiny campaign enlisted nine online...