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Mission and Vision

PANA now envisions itself to be the locally and globally recognized and respected authority in the Philippines in the area of  effective, truthful and responsible marketing communications essential to the sustained success of our organization and our member advertisers

Its enhanced mission is to be an association of advertisers providing leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications, championing self – regulation, consumer protection, values formation and the advancement of the practice of marketing communications to global standards