McDonald’s and Wunderman Thompson Philippines spark moments of self-love with ‘Love Ko Me’ campaign

March 11, 2023

Juggling multiple relationships and putting the needs and wants of others first — it’s a scenario many Filipinos find themselves in and know all too well. Because of this, one very important relationship tends to be neglected: the one with their own self.

In response, McDonald’s and Wunderman Thompson Philippines came up with a way to highlight the importance of self-love: turning the iconic “Love Ko ‘To” (I’m Lovin’ It) into “Love Ko Me” (“I’m Lovin’ Me) and providing solo deals for delicious meals.

A new voice-activated feature called “Love Ko Me Codes” was launched and made available exclusively on the McDonald’s App. Simply open the McDonald’s App, tap on the mic, and say words of affirmation out loud to unlock special deals and promos.

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