JOLLIBEE Foods Corp. (JFC) has recorded 1,186 stores to date and has grown bigger than the combined store count of its two closest competitors to make it the country’s top fast-food restaurant, its top official said.
“Now Jollibee here in the Philippines is bigger than its next two competitors, McDonald’s and KFC, combined,” JFC President and Chief Executive Officer Ernesto Tanmantiong said at a Makati Business Club event last week.
According to Mr. Tanmantiong, the number of Jollibee stores makes the Philippines “the only country where a local brand was able to compete with two global giants.”
JFC reported that this year, it opened 180 new stores globally and 50 new stores locally as of the second quarter. Last year, 313 new stores were opened internationally and 85 new stores locally.
“Since 2020, the majority of our store openings have been happening outside the Philippines. And we intend to continue this through 2022 and beyond as we aim for a 50-50 split between domestic and international sales,” Mr. Tanmantiong said.