In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments.
It is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnosis to understand the impact different platforms have on ads and your brands.
Presenter Duncan Southgate, Global Brand Director, Media shares the best ranked global and regional media channels and success factors for brand owners to keep in mind. This exclusive WFA session also includes additional insight not available in Kantar’s previously published materials.
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