March 10, 2021

In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments.

It  is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnosis to understand the impact different platforms have on ads and your brands.

Presenter Duncan Southgate, Global Brand Director, Media shares the best ranked global and regional media channels and success factors for brand owners to keep in mind. This exclusive WFA session also includes additional insight not available in Kantar’s previously published materials.

To access video, log on with your FYEO passcode. Not a PANA member, click on online membership application.



Global DEI Census 2023

Global DEI Census 2023

💪Starting next week, you can help reshape the #marketing and #advertising industry for good: Wednesday March 15 we launch the Global DEI Census 2023, a 15-minute anonymous questionnaire through which we look at the state of #diversity, #equity and #inclusion in the...