February 1, 2021

Here is WFA’s largest global study, focusing on the ‘marketer of the future’.

This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.

Building on this, two of the outstanding marketing leaders who contributed greatly towards the project, Syl Saller, CM&IO Diageo and Ivan Pollard, CMO General Mills, share on what the findings means for CMOs, their teams and the wider industry.

The webinar concludes with a moderated Q&A based on attendee questions.

• Syl Saller MBE, CM&IO Diageo
• Ivan Pollard, General Mills
• Sabine Cronick, 2CV
• Michael Murphy, 2CV
• Rob Dreblow, WFA (moderator)

To access video, members may log in with their FYEO passcode in the website.  For those who are not PANA  members yet,  join now by clicking on the online membership application to access a library of informative articles and webinars from WFA.


Global DEI Census 2023

Global DEI Census 2023

💪Starting next week, you can help reshape the #marketing and #advertising industry for good: Wednesday March 15 we launch the Global DEI Census 2023, a 15-minute anonymous questionnaire through which we look at the state of #diversity, #equity and #inclusion in the...