WFA News

US ad industry sees significant growth in supplier diversity

A new report from @ANAmarketers has found that majority of their members

(69%) have a supplier diversity strategy in place for their marketing. This follows a 2020 ANA report which highlighted finding diverse suppliers is top challenge for U.S. marketers: http://bit.ly/37oD1rL

The report defines a supplier diversity programme as “a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers”.

“The Growth of Supplier Diversity” provides a deep dive into supplier diversity and covers areas including benefits, challenges, spend, goals and measurement. The ANA study revealed that 89% of respondents said the importance of supplier diversity has increased over the past year, with 58% reporting a significant increase. The reasons indicated were two-fold: the racial events of the past year, and the growing importance supplier diversity plays in a company’s overall diversity and inclusion strategy.