December 17, 2014


MRM//McCann Philippines, the digital discipline of McCann Worldgroup Philippines, creates a new record in digital marketing leadership as it wins anew the coveted Gold for Digital Agency of the Year (Philippines and Southeast Asia) at the Campaign Asia-Pacific Agency of the Year 2014.  This is the Agency’s third consecutive Digital Agency of the Year win at the Campaign Asia Pacific Agency of the Year Awards.

This win comes at a time that the digital industry continues to flourish, with heightened competition among strong players, including specialists in the diverse aspects of the digital craft who are all battling for gainful share of the business.

“This third win reflects the Agency’s unique perspective on the evolving challenges facing the entire marketing community, in terms of sustainable and true impact to brand and business. Whereas the previous wins proved the critical role of digital in business and marketing solutions, and showcased the power of innovative digital products, MRM//McCann’s latest win is about strategically linking up digital-led multichannel solutions. This is achieved through further rewire of products and processes, as well as creation of the right platforms for deeper customer engagement, superior content creation, and effective performance measurement,” says Manny Fernando, Managing Director – MRM//McCann Philippines.

In collaboration with the McCann Worldgroup multi-discipline powerhouse, MRM delivered strong organic growth, new marquee accounts, the addition of top digital specialists in the talent pool, and a growth rate higher than that of the local digital industry.

Earlier this year, MRM//McCann Philippines hauled in awards from The Boomerang Awards, Tambuli Awards, Gold Quill Awards, and Araw Values Awards. Among its recent milestone works are the Coca-Cola “The Happiest Thank You” which broke social media records, the world-famous KitKat Facebook Down feat, PAL “Bisita sa Bayani” and Jollibee “Foreignoy”.

Speaking on the significance of the third win, Raul Castro, McCann Worldgroup Philippines Chairman and CEO, says “Winning the Digital Agency of the Year Award for Philippines, as well as the Digital Network Agency of the Year (South East Asia) with our regional colleagues, is an indicator of how much we have evolved in terms of challenging boundaries and setting new benchmarks for digital as more and more it plays a key role in the business solutions we create for our clients’ brands. This requires truthful and rigid examination of what works, what no longer works, and what can work even better.  This is the only way we can responsibly carry stewardship of our clients’ businesses, and ours.”

Campaign Asia Pacific’s Agency of the Year Awards is the region’s most prestigious awards show. The competition recognizes inspired leadership, management excellence, outstanding business performance, and overall achievements in the advertising and communications industry in Asia Pacific.


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