SPOTLIGHT: Sustainability Around the World
Guest speaker Christoph Dölitzsch from Latana [starts 7:20] shares with WFA on how people’s views of sustainability differ around the world. The session focuses on which brands index highly with consumers and why others fare less well. Latana also provides some practical advice on how they feel brand owners can effectively communicate sustainability within their messaging.
To access video, log in to your FYEO passcode. Not a PANA member, click on online membership application.