For the second consecutive year, leading global brand valuation consultancy firm Brand Finance has named SM Supermalls the Strongest Brand in the Philippines. Driven by its unwavering commitment to customers, communities, and purpose-led initiatives, SM achieved a Brand Strength Index (BSI) score of 95.3 out of 100 in the Brand Finance Philippines 50 2026 report—surpassing its 2025 score and retaining the prestigious AAA+ brand strength rating.

“Our relentless focus on serving our customers continues to drive innovation across our business,” said Steven Tan, President of SM Supermalls. “Their openness to new ideas inspires us to remain agile and embrace bolder approaches that elevate the experiences we create in our spaces.”

Read full story: https://businessmirror.com.ph/2026/07/01/sm-supermalls-named-strongest-philippine-brand-2nd-year-in-a-row/