Pana News

Pivoting Your Brand Story After Disruption

The stay-at-home directives, radical shifts in demand for certain product categories, undersupplied distribution channels and supply chain difficulties for certain companies have disturbed norms requiring customers to purchase in new ways. How do brands now adjust, recalibrate and modify their strategies to respond to these behavioural changes, marketing trends and evolving media landscape? What are the ways in which brands can rethink their value propositions to continue to connect? Don’t miss the opportunity to listen in and engage with the professionals! May 28, Thursday, 12nn!