The stay-at-home directives, radical shifts in demand for certain product categories, undersupplied distribution channels and supply chain difficulties for certain companies have disturbed norms requiring customers to purchase in new ways. How do brands now adjust, recalibrate and modify their strategies to respond to these behavioural changes, marketing trends and evolving media landscape? What are the ways in which brands can rethink their value propositions to continue to connect? Don’t miss the opportunity to listen in and engage with the professionals! May 28, Thursday, 12nn!
The ARAW Values Advertising Awards : Celebrating Excellence in Values-Driven Advertising!
The ARAW Values Awards (AVA), held every two years, stands out as a one-of-a-kind competition that highlights the power of values-based advertising. With a focus on promoting positive social change, the AVA Awards is anchored in the ARAW 7 Cornerstone Values, serving...