Singapore | 29 September, 2014 – PHD triumphed at APAC’s biggest awards show –Spikes Asia 2014– last Friday, taking home the top honour of ‘Media Network of the Year’. The coveted accolade was thanks to having the strongest awards showing at the Spikes Asia festival, which included two Gold’s, one Silver and one Bronze, out of seven shortlisted awards.
PHD India replicated its mobile innovation success from Cannes Lions all over again by winning a Gold and Silver for the hugely popular campaign from Hindustan Unilever – Kan Khajura Tesan. PHD New Zealand also picked up a Gold for the campaign Tui Cricket, implemented for Heineken, while PHD Australia picked up a Bronze for ANZ Bank’s campaign ANZ GAYTMS.
Commenting on the wins, Susana Tsui, CEO, PHD APAC, said, “I’m excited and proud to hold the newly created title of Media Network of the Year. It is reflective of the change in the practice of communications where the industry and clients demand media and creative agencies alike to innovate and strive for creative excellence. As we celebrate this phenomenal result, the entire PHD team is enthused to charge ahead to raise the bar in delivering even better work for our clients.”
Cheuk Chiang, CEO, APAC, Omnicom Media Group, said, “The passion and hard work of our teams combined with the drive to produce world class innovation for our clients have made this achievement possible. To win this accolade at one of the world’s most esteemed creative shows is quite an achievement and one that we are all very proud of.”
A detailed breakdown of the wins:
- Gold – ‘Kan Khajura Tesan’ in the media category (Fast Moving Consumer Goods) for HUL, PHD India
- Gold – ‘Tui Cricket’ in the media category (Use of Special Events and Stunt/Live Advertising) for Heineken, Spark PHD New Zealand
- Silver – ‘Kan Khajura Tesan’ in the media category (Use of Digital) for HUL, PHD India
- Bronze – ‘ANZ GAYTMS’ in the media category (Use of Outdoor) for ANZ, PHD Australia