December 7, 2016

What is PANAta Marketing Effectiveness Awards?

new-panata-finalPANAta is the country’s premier annual recognition program for effective marketing communication materials.

Effectiveness can be measured through improved business results, key brand metrics, increased employee satisfaction/well-being, improved business partner relationship, etc.

Its objective is to recognize brands or organizations that effectively utilize marketing communications to build business.

PANAta Philosophy

Advertising and marketing related communications are important tools that effectively help marketers achieve brand objectives.  Marketing practitioners and brand managers must recognize how integral advertising and marketing related communications are to brand communications, and how to maximize its potential to get the best results.

In nurturing the marketing profession, the PANAta program develops and advocates best practice models of efficient advertising and marketing communications that drive goals.

PANAta Core Values

First and foremost, the PANAta gives merit to the highest achievement in marketing effectiveness, proven the best among the competition.

PANA advances the use of responsible advertising–in its art, message and methodology—on all the forms of marketing communications

Download PANAta Mechanics


Brand Academy 2023 Kicks Off with Enthusiasm and Excitement

Brand Academy 2023 Kicks Off with Enthusiasm and Excitement

The excitement is palpable as PANA’s Brand Academy 2023 prepares to launch its newest set of classes in June. Organizers, speakers and attendees alike are eagerly anticipating the opportunity to meet again face-to-face after 3 long years, to share and talk about the...

PANAta Awards 2023 Call for Entries Opens

PANAta Awards 2023 Call for Entries Opens

PANATA AWARDS 2023 CALL FOR ENTRIES OPENS A celebration of brand excellence and effectiveness is once again in the offing with the call for entries at the PANAta Awards 2023.A symbol of achievement, PANAta Awards is an annual industry event organized by thebrand...