The Philippine Association of National Advertisers (PANA) Foundation’s Youth Creativity Festival and PANAnaw Awards Competition will be held at The Elements at Centris, EDSA cor. Quezon Avenue, Quezon City on October 20-21, 2023.
The contract for the event venue was signed by KYLE ELLIS C. TAN, Eton Properties’ President and Chief Executive Officer, SHIERYL LYN S. MOROÑA, Eton Properties’ Senior Marketing and Events Manager, MA. BELEN M. FERNANDO, 2023 PANA Foundation Chairperson, and GIGI TIBI, 2023 PANAnaw Awards Chairperson.
The festival begins with the Youth Creativity Festival, which focuses on the theme of Responsible Content Creation and Consumption. Industry rockstars will deliver inspiring talks and engage the future practitioners, encouraging them to channel their energies to meaningful creativity that positively impacts life, business, brands, and culture.
The second day features the PANAnaw Awards Competition, where 5 pre-qualified schools will present their comprehensive communications plans. This year’s theme revolves around the state of education in the Philippines. The goal is to urge leaders in both the private and public sectors to update the educational system with a stronger sense of urgency, keeping it effective and responsive to global developments.
The essence of these PANA Foundation events is to inculcate among future marketers and business leaders not only competence and moral guidance but also a heart for serving others. The Foundation’s core message for attendees of this year’s Youth Creativity Festival is to find purpose in being of service to others, whether it’s their community, society, country, or humanity at large, as this creates a ripple effect of contributing skills toward the common good and community-building, especially in the context of social media influence.
Similar to pre-pandemic times, the festival anticipates an audience of approximately 200-300 students and academicians. It promises an exciting and interactive learning adventure for all participants.