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August 16, 2023

PANAF and CICP Unites to Boost Creativity Standards

Today, a significant chapter unfolds in the history of the Philippine Association of National Advertisers Foundation (PANAF), as it embarks on a collaboration with the Creator and Influencer Council of the Philippines (CICP). Gracing the pivotal occasion captured in the accompanying photograph, are signatories Bobby Simborio, the Executive Director of PANA; Aji Santiago, distinguished trustee of PANAF and adept chairperson of the forthcoming Youth Creativity Festival (YCF); Jako de Leon, the dynamic president at the helm of CICP; and Jel Directo, the vice president within CICP’s ranks.

This year, the YCF, a gathering of marketing, communications and advertising students and the academe, will be held at The Elements at Centris,Quezon City. Scheduled for October 20, 2023, this edition of YCF carries the theme of “Responsible Content Creation and Consumption.” Eminent speakers, carefully curated to resonate with the vibrant pulse of the youth, are set to grace the stage, courtesy of CICP’s vast and talented network. Their talks will serve as compasses guiding the future custodians of creativity, urging them to channel their exuberance into purposeful artistic expressions that leave a positive and progressive imprint on life, enterprise, brands, and the societal landscape.

Conversely, CICP emerges as a budding yet formidable association of industry practitioners from the realms of creation, influence, and marketing within the Philippines. Tasked with an ambitious mandate, CICP is dedicated to inspiring, educating, and empowering its members through an array of trainings, initiatives, and projects designed to enrich its stakeholders and elevate the standard of content creation practice to higher levels.

This collaborative synergy between PANAF and CICP heralds an exciting stage in the stories of both entities, promising an era of progressive, responsible and responsive effort which will hopefully establish professionalism and better understanding and execution of the emerging mediums.

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