MANILA, Philippines — The Philippine Association of National Advertisers (PANA) has officially opened enrollment for Brand Academy 2026, its flagship learning program aimed at developing future-ready marketers and brand leaders.
This year, Brand Academy raises the bar by bringing together industry experts and practitioners to deliver a comprehensive, real-world learning experience. This year’s program is different as it places a strong focus on artificial intelligence (AI), recognizing its growing role in shaping modern marketing strategies and business growth.
“Brand Academy has always been about empowering marketers to go beyond the basics and become true drivers of growth,” said Julie Balarbar, PANA Committee chairperson for Brand Academy. “With AI transforming the landscape, this year’s program is designed to help teams not only adapt but lead with confidence in a rapidly evolving environment.”
Designed for both emerging and experienced marketing professionals, the program offers a structured approach to brand building—combining foundational principles with practical applications that participants can immediately bring into their organizations.
“In today’s fast-paced world, staying average is not an option,” Julie added . “We encourage teams to invest in their people, embrace innovation, and take an active role in shaping the future of marketing.”
Brand Academy 2026 is open to both PANA members, non-members, with special discounted rates for SMEs and Academe. With limited slots available, interested participants are encouraged to register early.
For more information and registration details, visit: https://bit.ly/PANABrandAcademy_2026
About PANA
Established in 1958, the Philippine Association of National Advertisers (PANA) is a non-stock, non-profit organization representing more than 300 of the country’s leading advertisers and brand builders. For over 67 years, PANA has served as one of the Philippines’ pioneering and most respected industry organizations, providing a unified voice for advertisers while fostering collaboration, industry linkages, and continuous learning in marketing and communications.
PANA champions responsible brand building through the promotion of effective, globally recognized marketing communications practices, industry self-regulation, and consumer protection. The association also plays a key leadership role in the Ad Standards Council, helping ensure that advertising in the Philippines remains ethical, truthful, and consumer focused.
To become a PANA member, please send your inquiries at email@pana.com.ph
