The Philippine Association of National Advertisers (PANA) in partnership with the Certified Digital Marketer (CDM) Program concluded the Digital Playbook seminar last September 30, 2015 at Max’s Restaurant in Greenbelt 1, Makati City. Topic for this final session focused on healthcare and personal care.

Marketers from the health care and personal care sector gathered for a half-day session aimed to address digital media’s heightened role and importance in the industry.

First speaker was Iggy Gan, Social Media Consultant from AllFamous Digital. He thoroughly discussed how the health care industry can effectively and compliantly use social media in opening opportunities and reaching out to their target market.

The second and last speaker for the day was Mobext’s Media and Analytics Director, Benj Espina. He shared some insights on how mobile and online media can open additional business potential in health care and personal care industry.