fbpx

 Members Login

Definitions

Competition PANA Brand Camp is an intensive training program of the Philippine Association of National Advertisers (PANA) designed to equip aspiring marketers and brand builders for global competitions such as the Cannes Young Lions Marketers Competition. The program features mentorship from industry leaders who provide guidance on key disciplines of marketing and advertising, including creative strategy, digital innovation, and brand storytelling. It culminates in a competition where teams develop and present briefs and comprehensive marketing campaign plans on a given challenge.
Competition Management This Competition is organized by the Philippine Association of National Advertisers (PANA) in partnership with the Association of Accredited Advertising Agencies of the Philippines (4As).
Website  
Participants Any marketer or brand builder who is regularly employed by a PANA member company and must be 30 years old or under during the date of the international competition
Jury A group of persons appointed by the Management to determine the winners
Terms (T&C) These terms and conditions governing the Competition, as may be amended from time to time, without prior notice

 

 

 

 

 

 

 

 

 

 

 

 

By joining the Competition, participants agree to comply with and be bound by these Terms and Conditions.

These Terms may be amended at any time without prior notice. Participants are encouraged to review them regularly. Those who do not agree with these Terms, or with any subsequent amendments, should refrain from participating in the Competition.

Objective                                                                                                                                                                            

PANA Brand Camp is committed to helping young marketers showcase their creativity on a global stage. The national competition winning team will earn the opportunity to represent the country and compete with the best in the world for the prestigious Young Lions title.

Category                                                                                                                                                                                          

Young Lions Marketing

Eligibility Criteria for participation                                                                                                                    

  • Participants are challenged to demonstrate how innovation and creativity can effectively answer the brief, delivering solutions that resonate in today’s fast-evolving world of marketing communications.
  • Should be working in a PANA member company under marketing, brand or advertising department as a regular employee.
  • Participants should be Filipino citizen, must be 30 years old or under in June 2026. Must hold a valid Philippine passport with at least six (6) months validity beyond the travel and must be willing and able to travel should they be declared winners.
  • Attach a copy of their valid passport on their website at the time of submitting their entry
  • Participants are required to secure written confirmation from their employer granting permission to take leave for the duration of the event and related activities. This confirmation must also indicate that all expenses incurred during the local competition will be covered by the employer. Costs associated with participation in the international competition will be covered by the event organizers.
  • The participants will be asked to submit any of the below valid government ID proof consisting of their full date of birth (DD/MM/YYYY) to validate the details entered in the application form:
    • Birth certificate
    • Any valid government ID (With DD/MM/YYYY)
    • Driver’s license

Eligibility Criteria for participation Team can consist of the following mix:

Two individuals who are working as full-time employees in the same organization will compose 1 team. It is mandatory for both the team members to be present during the final round for the physical presentation. Absence of any of the team members will lead to disqualification of the entire team from the Competition.

Each PANA member company may register up to a maximum of three (3) teams, with two (2) participants per team. Each team will be considered as a separate entry, and the corresponding registration fee must be paid individually for each application.

  • A non-refundable Entry fee of Php30,000 (net of withholding) will be charged for each team application/submission.
  • The Participant (s) should be fluent in English.
  • Participants should be aware that their submitted ideas may be used by the designated charity or non-profit organization, including how the organization may choose to partner with a competing brand.
  • If any participants are found to have plagiarized any aspect of their entry, the participants will be disqualified.
  • An organization cannot participate on behalf of its sister company, subsidiary company or other company under the parent company.
  • The final eligibility of the Participant will be subject to the discretion and approval of the Competition Management and the Jury.

Terms and mode of payment

Bank Transfer

Payment must be settled on or before the submission of the case study presentation. Only teams with confirmed payment at the time of submission will be eligible for jury evaluation.

Direct billing is also accepted. Please refer to the registration link for full details.

For further inquiries, please email Aileen Lucero at alucero@pana.com.ph or send her Viber message at +639178328178.

 

CLICK TO REGISTER