April 21, 2020

 

 

 

 

 

 

Guided by our fundamental mission to champion responsible brand building,
we, the Philippine Association of National Advertisers (PANA) Board Directors
and PANA Foundation (PANAF) Trustees support the call for the legislative
franchise renewal of ABS-CBN.

PANA, now on its 62nd year, is comprised of the country’s most effective
brand builders, serving in major multinational companies and local
conglomerates.

With the TV industry dominated by only a few networks, PANA believes that
fair competition remains necessary to ensure that the marketplace is rife with
the best offers for the public to enjoy. The presence of healthy competition
results to better content development and the upliftment of industry
standards.

More importantly, it provides advertisers more options and appropriate
channels for the efficient and effective delivery of the brands’ marketing
communication messages to the target audiences.

ABS-CBN also is one of our key partners in implementing industry selfregulation.                              Execution of this unique industry principle has ultimately held
advertisers accountable to the Filipino consumer. Through its relevant and
well thought-out entertainment and news programs, the station has been and
continues to be one of PANA’s staunch partners in nation building. In the
recent past, PANA and PANA Foundation have designed projects that will
reach out to the SME’s and educational institutions from various parts of the
Philippines to further strengthen its resolve to contribute significantly to the
country’s economic growth.

 

 

 

 

 

 

RELATED UPDATES

Brand Academy 2023 Kicks Off with Enthusiasm and Excitement

Brand Academy 2023 Kicks Off with Enthusiasm and Excitement

The excitement is palpable as PANA’s Brand Academy 2023 prepares to launch its newest set of classes in June. Organizers, speakers and attendees alike are eagerly anticipating the opportunity to meet again face-to-face after 3 long years, to share and talk about the...

PANAta Awards 2023 Call for Entries Opens

PANAta Awards 2023 Call for Entries Opens

PANATA AWARDS 2023 CALL FOR ENTRIES OPENS A celebration of brand excellence and effectiveness is once again in the offing with the call for entries at the PANAta Awards 2023.A symbol of achievement, PANAta Awards is an annual industry event organized by thebrand...