In the recent past, as global economies began adjusting and recuperating from the 2020 battering, businesses are making strategic moves which signal the CMO role is about to change. Can it be true that the marketing accountability is no longer simply about being great at marketing strategy? Does the CMO today have direct influence on business growth and a critical driver of transformation? How now can the CMO acquire the competency needed in these unprecedented times?
Join in the conversation as our next GMM delves into the shifting realities for the CMO.
Save the date: July 29, Thursday 12nn via PANA FB Live.