Pana News

Nestlé Philippines Wins Big at 3rd PANATA Awards

The PANATA Awards is an annual recognition program for outstanding marketing communication campaigns or advertisements that promote positive Filipino values.

Launched in 2009, the PANATA Awards is open only to PANA-member companies, and covers nine categories: TV/Cinema, Radio, Print, Ambient/OOH, Direct Mail, Digital (Interactive/Internet Marketing), Sales Promotions, PR/Publicity, and Special Events.

Awarding of winners of the 3rd PANATA Awards was held last January 27, 2012 at the Dusit Thani Hotel in Makati City. Nestle Philippines emerged as the biggest winner with a huge haul: 2 Gold Awards, 14 Silver Awards and 1 Bronze Award for various works related to their 100 Years of Nestle in the Philippines campaign and Kasambuhay Habambuhay Short Film Anthology.

Nestle Philippines’ Chairman and CEO Mr John Miller and Ms Sandra Puno, SVP and Director for Communications, led the Nestle team in receiving the awards. The company’s ad agency Publicis Manila, likewise, received Recognition of Excellence trophies in line with the gold-winning works of Nestle.

McDonald’s Philippines came in 2nd I in terms of most number of awards won counting 2 Silver and 10 Bronze for various campaigns under different categories.

Johnson & Johnson (Philippines), Inc. won Silver and 5 Bronze Awards for their Basta Pinas campaign for Bonamine.
See the full list of winners below.

Order: Company – Campaign Title – Category.

GOLD

  • Nestle Philippines, Inc. – 100 Years of Nestle in the Philippines – Brand Marketing – Integrated Campaign Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: TINGALA SA BABA – Brand Marketing – TV Category

AGENCY – Recognition of Exellence

  • – Publicis Manila – 100 Years of Nestle in the Philippines – Brand Marketing – Integrated Campaign Category
  • – Publicis Manila – Kasambuhay Habambuhay Short Film Anthology: TINGALA SA BABA – Brand Marketing – TV Category

SILVER

  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Family Portrait – Brand Marketing – TV Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Lolo – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: THE HOWL AND THE FUSSYKET – Brand
    Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: UNPLUGGED – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: SIGN SEEKER – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: DOWNTOWN -Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: ISANG TASANG PANGARAP – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: SALI SALITA Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: COOKING MO, COOKING KO – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Pag-ibig – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: SILUP – Brand Marketing – TV Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology: OH PA RA SA TA U WA YEAH! – Brand Marketing-TV Category
  • – Monde Nissin Corporation – Lucky Me! – Icon – Brand Marketing – TV Category
  • – Johnson & Johnson (Philippines), Inc. – Bonamine – Basta Pinas – Brand Marketing – Integrated Campaign Category
  • – Nestle Philippines, Inc. – 100 Years of Nestle in the Philippines – Brand Marketing – PR/Publicity Category
  • – Nestle Philippines, Inc. – Kasambuhay Habambuhay Short Film Anthology – Brand Marketing – Special Events Category
  • – Nestle Philippines, Inc. – Milo – Help Give Shoes – Cause Marketing – Integrated Campaign Category

BRONZE

  • – Republic Biscuit Corp. (Rebisco) – Kingflakes – Sarap na Tapat – Brand Marketing – TV Category
  • – Sun Life Financial Phils. – Experience Sun Life Campaign – Brand Marketing – TV Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Kita-Kits sa McDo – Brand Marketing – TV Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – McHappy Day 2010 – Brand Marketing – Print Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Wallet – Brand Marketing – Print Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – McCafe Free Coffee – Brand Marketing – Print Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Mommy Before Manny – Brand Marketing – Print Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Hidden Father’s Day (Papa) – Brand Marketing – Radio Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – McHappy Day 2010 – Brand Marketing – Radio Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Meeting Meal – Brand Marketing – Radio Category
  • – Philippine Long Distance Telephone Co. (PLDT) – KaAsenso Omnibus Campaign – Brand Marketing – Integrated Campaign Category
  • – Kraft Foods Philippines, Inc. – Eden Cheese – Eden Sarap ng Pasko: 100 Days of Christmas – Brand Marketing – Integrated Campaign Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – McHappy Day 2010 – Brand Marketing – Integrated Campaign Category
  • – Nutriasia, Inc. – Datu Puti – Vinsoy Champ – Brand Marketing – Digital Category
  • – Pepsico, Inc. (Philippine Branch) – Sa Akin Ang Pinas – Brand Marketing – Digital Category
  • – Johnson & Johnson (Philippines), Inc. – Bonamine – Basta Pinas – Brand Marketing – Digital Category
  • – Golden Arches Dev’t. Corp. (McDonald’s Phils.) – Wallet – Brand Marketing – Sales Promotions Category
  • – Johnson & Johnson (Philippines), Inc. – Bonamine – Basta Pinas – Brand Marketing – PR/Publicity Category
  • – Monde Nissin Corporation – Lucky Me! – Kainang Pamilya Mahalaga 2011 – National Famealy Meal Day: Maghintay Campaign-Cause Marketing – Integrated Campaign Category
  • – Nestle Philippines, Inc. – Nido – Say It Big – Cause Marketing – Integrated Campaign Category
  • – Johnson & Johnson (Philippines), Inc. – Bonamine – Basta Pinas – Cause Marketing – Integrated Campaign Category
  • – Globe Telecom – Txt Ryt – Cause Marketing – TV Category
  • – Johnson & Johnson (Philippines), Inc. – Basta Pinas – Cause Marketing – PR/Publicity Category
  • – Bayan Telecommunications, Inc. – Kanta Calls – Cause Marketing – Digital Category
  • – Philippine Long Distance Telephone Co. – PLDT Customer Care – Buntis – Cause Marketing – Digital Category
  • – Johnson & Johnson (Philippines), Inc. – Bonamine – Basta Pinas – Cause Marketing – Digital Category
  • – Bank of the Philippine Islands (AMTG) – BPI 10K Test: Investing for Dummies – Cause Marketing – Digital Category
  • – BPI Family Savings Bank – Auto Loans – Because Nature Doesn’t Inform: Chris Lao Strikes Again – Cause Marketing – Digital Category